Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

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'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015

'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015

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Argos to open digital stores within Sainsbury's

Argos to open digital stores within Sainsbury's

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What marketers need to know about the rise of the brand editor

What marketers need to know about the rise of the brand editor

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There will be no return to 'the good old days', says Lloyds marketing chief

There will be no return to 'the good old days', says Lloyds marketing chief

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Watch the latest top vines featuring Ribena, Converse and Lacoste

Watch the latest top vines featuring Ribena, Converse and Lacoste

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Watch: what makes a good marketing director?

Watch: what makes a good marketing director?

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Confused.com's Brian the robot incarnated as interactive toy in consumer giveaway

Confused.com's Brian the robot incarnated as interactive toy in consumer giveaway

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McDonald's boss Don Thompson replaced by brand chief and Brit Steve Easterbrook

McDonald's boss Don Thompson replaced by brand chief and Brit Steve Easterbrook

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Millennials' demand for instant gratification is shaping the future of retail

Millennials' demand for instant gratification is shaping the future of retail

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Snap to it: Discover makes Snapchat the go-to youth media platform

Snap to it: Discover makes Snapchat the go-to youth media platform

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BA: does its marketing restructure signify an end to big brand marketing?

BA: does its marketing restructure signify an end to big brand marketing?

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Snapchat's Discover offers news, entertainment and 'gorgeous' ads

Snapchat's Discover offers news, entertainment and 'gorgeous' ads

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Webuyanycar beats McDonald's in TV ad poll

Webuyanycar beats McDonald's in TV ad poll

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Vauxhall hires new marketing director Simon Oldfield from Mercedes

Vauxhall hires new marketing director Simon Oldfield from Mercedes

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Royal Mail launches 'Mail Men' campaign to boost direct mail

Royal Mail launches 'Mail Men' campaign to boost direct mail

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P&G tightens screw on marketing spend as sales fall

P&G tightens screw on marketing spend as sales fall

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David Beckham does 'not have strong appeal to children', says ASA

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Twitter adds group DMs and 30-second video to social network

Twitter adds group DMs and 30-second video to social network

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Time to rebrand Parliament for the digital age

Time to rebrand Parliament for the digital age

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Record sales of Apple's iPhone drive biggest-ever quarterly profit in corporate history

Record sales of Apple's iPhone drive biggest-ever quarterly profit in corporate history

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Bulmers gets first dedicated 'Live colourful' brand site

Bulmers gets first dedicated 'Live colourful' brand site

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EasyJet credits 'Business sense' campaign with record bookings

EasyJet credits 'Business sense' campaign with record bookings

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Three runs Instagram competition with the Capital Breakfast show

Three runs Instagram competition with the Capital Breakfast show

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Marmite sets up 'Marmageddon' helpline for neglected jars

Marmite sets up 'Marmageddon' helpline for neglected jars

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