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The changing face of music tie-ups

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

 

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

The Microsoft UK chief marketing officer is honing its strategy of promoting...

 

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing...

 

Tesco gives ready meals multimillion-pound revamp

Tesco is giving its ready meals a multimillion-pound relaunch supported by a...

 
 

Lufthansa introduces Berlin routes

Lufthansa has created a digital and direct marketing campaign to promote its...

 

Google's Schmidt says he 'disagrees' with EU competition concerns

Google's chairman Eric Schmidt has said the company "disagrees in general" with...

 

Facebook 'plotting ad-tracking system'

Facebook is working on a system to measure the impact of advertising...

 
 
 
 
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In Depth

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch"...

 

The changing face of music tie-ups

The proliferation of digital music has led big brands to shift toward...

 

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

The Microsoft UK chief marketing officer is honing its strategy of promoting...

 

Brand builder: Under Armour

The brand invested in its first major European marketing campaign last month,...

 
 

We'll Call You - E.ON

With the recent weather suggesting we now live in a land of...

 

Brand Manager of the Week: Malcolm Parkinson

UK country manager, Welch's

 

Brand barometer: Car insurers, which one is most prominent online?

Admiral is the most prominent, followed by Aviva

 

Brand barometer: Network Rail viral campaign reviewed

Goviral evaluates the latest viral campaign from Network Rail, with "ones to...

 
 
 
 

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