Making Connections to Create Value
23 May 2012
Latest News
The changing face of music tie-ups
The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
The Microsoft UK chief marketing officer is honing its strategy of promoting...
Jaguar steps up social media strategy to boost innovation
Jaguar, the luxury car marque, is ramping up its social media marketing...
Tesco gives ready meals multimillion-pound revamp
Tesco is giving its ready meals a multimillion-pound relaunch supported by a...
Lufthansa introduces Berlin routes
Lufthansa has created a digital and direct marketing campaign to promote its...
Google's Schmidt says he 'disagrees' with EU competition concerns
Google's chairman Eric Schmidt has said the company "disagrees in general" with...
Facebook 'plotting ad-tracking system'
Facebook is working on a system to measure the impact of advertising...
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Brand barometer: Volkswagen Polo viral campaign reviewed
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch"...
The changing face of music tie-ups
The proliferation of digital music has led big brands to shift toward...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
The Microsoft UK chief marketing officer is honing its strategy of promoting...
Brand builder: Under Armour
The brand invested in its first major European marketing campaign last month,...
Brand barometer: Car insurers, which one is most prominent online?
Admiral is the most prominent, followed by Aviva
Brand barometer: Network Rail viral campaign reviewed
Goviral evaluates the latest viral campaign from Network Rail, with "ones to...
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