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Cadbury rejects Kraft's £9.8bn hostile bid
LONDON - Cadbury has again rejected a £9.8bn hostile bid from food...
Analysis
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12 for London 2012
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Marketing Profile: Phil York
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Digital alcohol guidelines
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Running the perfect agency pitch
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Employees & sustainability -
Bonues for marketers -
COI pitches laid bare -
Marketing from the heart -
Video: telecoms round table -
Missing metrics -
Online measurement -
Telecoms round table report -
Fighter brands -
Corporate consumers -
Brands & carbon footprints -
Polarising brands -
CyberGens -
Interbrand top 100 global brands -
Loco over logos -
10 hottest fashion websites
Brand Health Check: I Can't Believe It's Not Butter
LONDON - The spread is suffering as its rivals flourish, buoyed by...
The Marketing Profile: Phil York of Renault
A leafy corner of Hertfordshire, just to one side of the M25,...
Mark Kleinman on marketing and the City: RBS brands can take a lead
The bank's break-up could blaze a trail for senior marketers looking to...
Mark Ritson on Branding: Heinz meanz business
The brand has the perfect strategy for how to prosper in the...
Employers engage with staff to drive sustainability projects
LONDON - A growing band of companies are investing in schemes aimed...
Marketing bonuses: old remuneration structures remain in place except for ecommerce
LONDON - Despite their bad press, bonuses are an important way to...
Round table report: Telecoms marketers discuss brand loyalty in a price-driven market
LONDON - Despite spending millions of pounds on advertising, mobile and broadband...
Online measurement - milestone or millstone?
LONDON - Will UKOM's Audience Planning System become standard for online advertisers?
Reinventing marketing: Alan Mitchell examines marketing's missing metrics
If your metrics are not delivering data that makes your marketing more...
Asda explains its bold attempt to involve customers in decision-making
LONDON - Empowering the consumer has become the fashionable strategy of 2009....
Brands and their footprints: carbon-labelling schemes begin to enter the mainstream
LONDON - With the multitude of environmental pledges, certification schemes and labelling...
Tesco attempts a walk on the fashion runway
LONDON - Will the retailer's repositioning of its clothing offer pay off?
Gerard Hastings: the academic of choice of the advertising-ban lobby
LONDON - Close readers of the British Medical Association's demand for a...
Brands stage more modest events closer to home
LONDON - In the current climate, brands are understandably wary of being...
Industry experts dissect Tesco's tactic of doubling Clubcard points
LONDON - The UK's biggest retailer created a stir last week by...
Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information
LONDON - As part of a reputation-building programme, drug company Pfizer recently...
Comparethemarket.com's success makes rival price-comparison sites re-evaluate their strategies
LONDON - The success of the 'Comparethemeerkat' campaign for Comparethemarket.com has driven...
The challenges industries face when mounting joint marketing campaigns
LONDON - The mutual insurance sector has become the latest industry to...
New brand Icecreamists promises to shake up ice-cream market
LONDON - One of the founders of fathers' rights group Fathers 4...
Another brand evaluator - just what the world needs?
LONDON - The BSI is contributing to the development of an international...
Unbranded Starbucks stores attempt to come up with a new brew
LONDON - Will the coffee chain's trial of unbranded shops bolster the...
London 2012 sponsorships are ahead of the game
LONDON - As the Olympic site is taking shape, so too are...
Moonlighting marketers: from vibrators to boutique hotels, marketers apply skills to their own brands
LONDON - Marketers are employing their business knowledge and creativity to develop...
Discount food retailers dealt a blow
LONDON - What does Tesco's reported revival of premium lines mean for...
How marketers can recession-proof their jobs
LONDON - In one of his most withering attacks on Gordon Brown,...
Brands like McDonald's and Reckitt Benckiser build awareness with employees and consumers
LONDON - Brands are using recruitment drives to boost their image and...
Consumers tire of price-led promotions and are ready for hope-filled messages
LONDON - The recession has been a collective trauma for consumers.
Biggest Agencies and Brands
Marketing's Digital Agency League Table 2009
LONDON - While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
Latest Blog Posts
Anyone that has played 'Super Punch-Out' on the Super NES knows Haye put on a boxing masterclass
Ed Kemp, 09 November 2009
Comments: 3
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