Shouting loud in a hoarse category
24 May 2012
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From 1930s 'Brand Man' to today: the evolution of the brand manager
The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.
Are you suffering from a digital eating disorder?
In the new visual economy, will taking pictures replace ownership of goods...
West Brom replaces Bodog with Zoopla
Premier League club West Bromwich Albion has signed online property company Zoopla...
Heathrow creates 'royal runway' for Diamond Jubilee
Heathrow Airport has painted a large Union Jack emblazoned with the Queen's...
Nivea signs Euro 96 team mates for skincare push
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...
Everything Everywhere and Stagecoach trial mobile contactless fares
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has...
Toyota launches digital teaser campaign for its latest sports car
Toyota is supporting the launch of its GT86 sports car with a...
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NBA gets serious about cracking UK
The National Basketball Association (NBA) is one of the world's biggest and...
Brand barometer: Coffee shops, which one is most prominent online?
Starbucks is the most prominent, followed by Costa
From 1930s 'Brand Man' to today: the evolution of the brand manager
The role of the brand manager has changed beyond recognition; today's practitioners...
Brand barometer: Volkswagen Polo viral campaign reviewed
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch"...
The changing face of music tie-ups
The proliferation of digital music has led big brands to shift toward...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
The Microsoft UK chief marketing officer is honing its strategy of promoting...
Brand builder: Under Armour
The brand invested in its first major European marketing campaign last month,...
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