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GM backs first electric car with European push
LONDON - General Motors is rolling out a high-profile campaign to promote...
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Top 100 global brands
Marketing's Adwatch of the Year 2009
LONDON - In a year when supermarkets positioned themselves as consumers' most...
Top 10 ads with the highest recall in a single week in Adwatch 2009
LONDON - A Confused.com commercial with people commenting on the ease of...
Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009
LONDON - TV commercials placed by Carat appeared more often than any...
A creative director's verdict on the most-recalled ad of 2009
LONDON - There are only three categories of TV ad: entertaining, useful...
AMV BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009
LONDON - For the third year in a row, commercials produced by...
Top 10 marketing moments 2009
LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and...
Marketing's top five media brands for 2009
LONDON - From The X Factor to Sky HD, Marketing picks the...
Top five consumer trends in 2009
LONDON - Marketing identifies the five most important consumer trends of 2009.
Top five green initiatives in marketing in 2009
LONDON - Tesco and Starbucks are among the brands to launch major...
Top five career moves in marketing in 2009
LONDON - Mark Lund and Gill Barr are among the major players...
Nostalgic noughties: celebrities and heritage brands were key themes of the past decade
LONDON - Celebrities and nostalgia have summed up the past decade, according...
Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool
Asda's Andy Bond foresees a 'democratic age' where the public will take...
Watch your tweets: marketers must segregate the personal and professional in social media
LONDON - If Gillette's PR man spotted rival brand King of Shaves'...
Ads of Christmas past: Retailers are playing it safe by rehashing seasonal ads of yesteryear
LONDON - Like Frank Capra's 'It's a Wonderful Life, 'The Great Escape'...
Biggest Agencies and Brands
Marketing's Digital Agency League Table 2009
LONDON - While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
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