Mr. & Mrs A. N. Other – rediscovering Delight to create change
17 February 2012
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The seven sins of content marketing
Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.
Helen Edwards: The fundamental flaw at the heart of Groupon's business model
Groupon's exponential rise to prominence raises the question of whether discounts alone...
Barclays Pingit app attracts 120,000 downloads in five days
Barclays' has revealed it has received over 120,000 downloads of its new...
More than half of UK businesses plot marketing budget increase
More than half of UK companies are planning to increase investment in...
Sainsbury's invests £2m in start-up green energy company
Sainsbury's has stepped up its sustainability commitment with a £2m investment in...
Currys owner enters movie-rental market
Dixons Retail, the electronics retail group that owns Currys, PC World and...
IHG training academy to create UK marketing jobs
InterContinental Hotels Group (IHG) is creating 3,000 new jobs in the UK...
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In Depth
Sector Insight: Surface cleaning and care
There has been an increase in sales of antibacterial and multipurpose products...
Adwatch (Feb 22) top 20 recall: Totaljobs.com
Ad's central character lacks charm and deflects focus from the brand's message
The seven sins of content marketing
Providing branded output has been one of the biggest priorities in marketing...
Weighing up Twitter's branded adventure
The platform has launched its branded pages, but are they valuable enough...
Brand barometer: High street banks, which is most prominent on the web?
RBS has the highest share of voice while 97% of conversations about...
Brand barometer: Social media performance of Smirnoff
A look at the performance of Smirnoff in social media over the...
British Gas marketing director Will Orr on improving public perception of his brand and the energy sector
The former adman is keen to promote the energy supplier as a...
VisitBritain embarks on global campaign to attract tourists beyond the Olympics
The organisation is rolling out its 'Great' activity to 14 cities worldwide...
- Web Project Manager, Zebra People
- £35000 - £45000 per annum + pension, training budget, City of London
- Product Marketing Assistant - Birmingham, Blue Skies Marketing Recruitment
- £18000 to £20000 per annum, Birmingham
- Marketing Analytics & CRM Manager - Retail Banking, Harnham Search and Selection
- £50000 - £75000 per annum, London
- Junior Flash Designer, Digital Gurus
- £25000 - £28000 per annum, London
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