Mr. & Mrs A. N. Other – rediscovering Delight to create change
17 February 2012
Marketing Magazine
Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.
Groupon's exponential rise to prominence raises the question of whether discounts alone...
Barclays' has revealed it has received over 120,000 downloads of its new...
More than half of UK companies are planning to increase investment in...
Sainsbury's has stepped up its sustainability commitment with a £2m investment in...
Dixons Retail, the electronics retail group that owns Currys, PC World and...
InterContinental Hotels Group (IHG) is creating 3,000 new jobs in the UK...
There has been an increase in sales of antibacterial and multipurpose products...
Ad's central character lacks charm and deflects focus from the brand's message
Providing branded output has been one of the biggest priorities in marketing...
The platform has launched its branded pages, but are they valuable enough...
RBS has the highest share of voice while 97% of conversations about...
A look at the performance of Smirnoff in social media over the...
The former adman is keen to promote the energy supplier as a...
The organisation is rolling out its 'Great' activity to 14 cities worldwide...