O2 reviews its digital marketing account held by Agency Republic

O2 reviews digital account

Chief marketing officer Amanda Mackenzie says Aviva with invest heavliy in marketing next year

Aviva to maintain high marketing spend

Tesco claims it can help dissatisfied rivals' broadband and phone customers

Tesco makes move into broadband bundles

GCHQ is running in-game ads on Xbox LIVE to promote career opportunities in the intelligency agency

Spy group GCHQ recruits via Xbox Live

Latest News

Heineken appoints Nasard to head global marketing and sales

LONDON - Heineken has appointed Alexis Nasard as group commerce director.

 
 
 

Adwatch

 

Analysis

Ads of Christmas past: Retailers are playing it safe by rehashing seasonal ads of yesteryear

LONDON - Like Frank Capra's 'It's a Wonderful Life, 'The Great Escape'...

 

From HMV to Marmite, pop-up shops are a sign of the times

LONDON - Pop-up shops are on the rise in more ways than...

 

Jamie Oliver plays Cupid with Match.com deal

LONDON - Chef Jamie Oliver has launched a new dating portal on...

 

Chief marketing officers find it lonely in the board room

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LONDON - Many marketers dream of helping to launch a break-out brand...

 

Delisting frenzy: brand owners and retailers drastically cut number of variants and pack sizes

LONDON - Retailers and manufacturers are making swingeing cuts to product ranges.

 

Challenger brand Pepsi tests products in the on-trade

LONDON - Pepsi is making the most of its challenger brand status...

 

Brands harness the power of online games to engage with consumers

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LONDON - Online games can be a highly cost-effective way to engage...

 

The Marketing Profile: Chris Jansen of British Gas

One has to wonder whether Chris Jansen, group commercial director at British...

 
 

Special Report, Direct Marketing: charting the route to integration

LONDON - Traditionally, ad agencies brand-build while direct specialists acquire and retain...

 

New bank brands could suffer from a deficit of trust

LONDON - Government plans to launch three banks create particular marketing challenges.

 

Brand blending: Procter & Giant combines its Olay and Max Factor brands

LONDON - Packaged-goods giant Proctor & Gamble recently launched its Total Effects...

 

Football shirt-sponsorship deals continue to climb in value

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LONDON - Football shirt sponsorship is defying the credit crunch, according to...

 

Can a value proposition apply to every sector?

LONDON - Brands adding value lines must be careful to establish the...

 

Reinventing marketing: Alan Mitchell says it's time to move beyond Philip Kotler's quest to influence consumers

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Marketers in thrall to the idea of influencing consumers' decisions are missing...

 

Mixed signals: commercial radio industry frets over digital switchover

LONDON - Some radio operators have been critical of the Radio Council...

 

Marketing bonuses: old remuneration structures remain in place except for ecommerce

LONDON - Despite their bad press, bonuses are an important way to...

 
 
 
 

Biggest Agencies and Brands

Marketing's Digital Agency League Table 2009

LONDON - While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.

Poke revamped Orange's film portal
 
 

Latest Blog Posts

Ludicrous media hysteria follows 'Le hand of Frog'

Comments: 3

 
 
 

Oh no. Tonight is Children In Need

Comments: 3

 
 
 

Are you a faux marketer?

Comments: 2

 
 
 

Getting the best view in the house

Comments: 1

 
 
 
 

Latest Forum Posts

Who wants half my salary?

 

Comments: 0

 
 

Post Office

 

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Most Read Forum Posts

Should the Government ban logos on cigarette packets?

 

Comments: 23

 
 

Online Magazine Ad Outreach

 

Comments: 1

 
 
 

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