Unilever has moved the ad account for its Flora and Becel accounts from BBH to DDB
Actor Kevin Spacey is to star in a TV ad for an digital version of the iconic Olympus PEN camera
Eurostar marks its 15th year with ads showing how it has changed perceptions of Europe
Kraft Foods is offering Cadbury shareholders a mixture of cash and shares
Latest News
Cadbury rejects Kraft's £9.8bn hostile bid
LONDON - Cadbury has again rejected a £9.8bn hostile bid from food...
Analysis
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12 for London 2012 -
Marketing Profile: Phil York -
Digital alcohol guidelines -
Running the perfect agency pitch -
Employees & sustainability -
Bonues for marketers -
COI pitches laid bare -
Marketing from the heart -
Video: telecoms round table -
Missing metrics -
Online measurement -
Telecoms round table report -
Fighter brands -
Corporate consumers -
Brands & carbon footprints -
Polarising brands -
CyberGens -
Interbrand top 100 global brands -
Loco over logos -
10 hottest fashion websites
Brand Health Check: I Can't Believe It's Not Butter
LONDON - The spread is suffering as its rivals flourish, buoyed by...
The Marketing Profile: Phil York of Renault
A leafy corner of Hertfordshire, just to one side of the M25,...
Mark Kleinman on marketing and the City: RBS brands can take a lead
The bank's break-up could blaze a trail for senior marketers looking to...
Mark Ritson on Branding: Heinz meanz business
The brand has the perfect strategy for how to prosper in the...
Employers engage with staff to drive sustainability projects
LONDON - A growing band of companies are investing in schemes aimed...
Marketing bonuses: old remuneration structures remain in place except for ecommerce
LONDON - Despite their bad press, bonuses are an important way to...
Round table report: Telecoms marketers discuss brand loyalty in a price-driven market
LONDON - Despite spending millions of pounds on advertising, mobile and broadband...
Online measurement - milestone or millstone?
LONDON - Will UKOM's Audience Planning System become standard for online advertisers?
Reinventing marketing: Alan Mitchell examines marketing's missing metrics
If your metrics are not delivering data that makes your marketing more...
Asda explains its bold attempt to involve customers in decision-making
LONDON - Empowering the consumer has become the fashionable strategy of 2009....
Brands and their footprints: carbon-labelling schemes begin to enter the mainstream
LONDON - With the multitude of environmental pledges, certification schemes and labelling...
Tesco attempts a walk on the fashion runway
LONDON - Will the retailer's repositioning of its clothing offer pay off?
Gerard Hastings: the academic of choice of the advertising-ban lobby
LONDON - Close readers of the British Medical Association's demand for a...
Brands stage more modest events closer to home
LONDON - In the current climate, brands are understandably wary of being...
Industry experts dissect Tesco's tactic of doubling Clubcard points
LONDON - The UK's biggest retailer created a stir last week by...
Reinventing marketing: Alan Mitchell asks if marketers are prepared for the era of volunteered personal information
LONDON - As part of a reputation-building programme, drug company Pfizer recently...
Comparethemarket.com's success makes rival price-comparison sites re-evaluate their strategies
LONDON - The success of the 'Comparethemeerkat' campaign for Comparethemarket.com has driven...
The challenges industries face when mounting joint marketing campaigns
LONDON - The mutual insurance sector has become the latest industry to...
New brand Icecreamists promises to shake up ice-cream market
LONDON - One of the founders of fathers' rights group Fathers 4...
Another brand evaluator - just what the world needs?
LONDON - The BSI is contributing to the development of an international...
Unbranded Starbucks stores attempt to come up with a new brew
LONDON - Will the coffee chain's trial of unbranded shops bolster the...
London 2012 sponsorships are ahead of the game
LONDON - As the Olympic site is taking shape, so too are...
Moonlighting marketers: from vibrators to boutique hotels, marketers apply skills to their own brands
LONDON - Marketers are employing their business knowledge and creativity to develop...
Discount food retailers dealt a blow
LONDON - What does Tesco's reported revival of premium lines mean for...
How marketers can recession-proof their jobs
LONDON - In one of his most withering attacks on Gordon Brown,...
Brands like McDonald's and Reckitt Benckiser build awareness with employees and consumers
LONDON - Brands are using recruitment drives to boost their image and...
Consumers tire of price-led promotions and are ready for hope-filled messages
LONDON - The recession has been a collective trauma for consumers.
Biggest Agencies and Brands
Marketing's Digital Agency League Table 2009
LONDON - While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
Latest Blog Posts
Anyone that has played 'Super Punch-Out' on the Super NES knows Haye put on a boxing masterclass
Ed Kemp, 09 November 2009
Comments: 3
- Head of Online, La Senza Lingerie
- £excellent plus package, North London
- Account Manager - BTL, Daniel Marks Recruitment
- £25-30k + benefits, West London
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