O2 reviews its digital marketing account held by Agency Republic
Chief marketing officer Amanda Mackenzie says Aviva with invest heavliy in marketing next year
Tesco claims it can help dissatisfied rivals' broadband and phone customers
GCHQ is running in-game ads on Xbox LIVE to promote career opportunities in the intelligency agency
Latest News
Heineken appoints Nasard to head global marketing and sales
LONDON - Heineken has appointed Alexis Nasard as group commerce director.
Analysis
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Christmas ads rehash -
Pop-up shops -
Jamie Oliver as matchmaker -
Pepsi's innovations -
Profile: Chris Jansen -
Lonely at the top -
Limits to value brands -
Cutting ranges -
Reinventing marketing: Kotler got it wro... -
12 for London 2012 -
Running the perfect agency pitch -
Employees & sustainability -
Bonues for marketers -
Marketing from the heart -
Video: telecoms round table -
Missing metrics -
Online measurement -
Telecoms round table report -
Fighter brands -
Brands & carbon footprints
Ads of Christmas past: Retailers are playing it safe by rehashing seasonal ads of yesteryear
LONDON - Like Frank Capra's 'It's a Wonderful Life, 'The Great Escape'...
From HMV to Marmite, pop-up shops are a sign of the times
LONDON - Pop-up shops are on the rise in more ways than...
Jamie Oliver plays Cupid with Match.com deal
LONDON - Chef Jamie Oliver has launched a new dating portal on...
Chief marketing officers find it lonely in the board room
LONDON - Many marketers dream of helping to launch a break-out brand...
Delisting frenzy: brand owners and retailers drastically cut number of variants and pack sizes
LONDON - Retailers and manufacturers are making swingeing cuts to product ranges.
Challenger brand Pepsi tests products in the on-trade
LONDON - Pepsi is making the most of its challenger brand status...
Brands harness the power of online games to engage with consumers
LONDON - Online games can be a highly cost-effective way to engage...
The Marketing Profile: Chris Jansen of British Gas
One has to wonder whether Chris Jansen, group commercial director at British...
Special Report, Direct Marketing: charting the route to integration
LONDON - Traditionally, ad agencies brand-build while direct specialists acquire and retain...
New bank brands could suffer from a deficit of trust
LONDON - Government plans to launch three banks create particular marketing challenges.
Brand blending: Procter & Giant combines its Olay and Max Factor brands
LONDON - Packaged-goods giant Proctor & Gamble recently launched its Total Effects...
Football shirt-sponsorship deals continue to climb in value
LONDON - Football shirt sponsorship is defying the credit crunch, according to...
Can a value proposition apply to every sector?
LONDON - Brands adding value lines must be careful to establish the...
Reinventing marketing: Alan Mitchell says it's time to move beyond Philip Kotler's quest to influence consumers
Marketers in thrall to the idea of influencing consumers' decisions are missing...
Mixed signals: commercial radio industry frets over digital switchover
LONDON - Some radio operators have been critical of the Radio Council...
Marketing bonuses: old remuneration structures remain in place except for ecommerce
LONDON - Despite their bad press, bonuses are an important way to...
Biggest Agencies and Brands
Marketing's Digital Agency League Table 2009
LONDON - While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
Latest Blog Posts
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