Marketing News and Information - Marketing Magazine

UK's largest brands team with Government for £200m anti-obesity drive

by Gemma Charles, Marketing
23-Jul-08, 11:00

NHS to review nine-year old brand

by Gemma Charles, Marketing
22-Jul-08, 10:00

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Orange unveils new 'Connected' range

by Alison Donnelly, Marketing
23-Jul-08, 09:00

Sir Stuart Rose: A thorn in the side of negativity

by Jemima Bokaie, Marketing
22-Jul-08, 10:30

Lastminute reviews UK ad account

by Jemima Bokaie, Marketing
22-Jul-08, 10:30

Citroen unveils environmental range at British International Motor Show

by Emily Evans, Marketing
22-Jul-08, 16:00

Features

London to refresh its image with global ad campaign

by Jemima Bokaie, Marketing, 15-Jul-08, 13:00

LONDON - With the Olympic handover in Beijing a month away, Visit London is gearing up for a major drive to raise the UK capital's profile ahead of the 2012 Games. The city's official visitor organisation will launch its first global ad campaign, using the line 'See the world, Visit London', and unveil a fresh global identity at the handover on 24 August.

Shareholder resolutions force brands to take CSR more seriously

by Jane Simms, Marketing, 15-Jul-08, 13:00

LONDON - Rather than being a publicity stunt, as some have suggested, Hugh Fearnley-Whittingstall's success at Tesco's recent AGM in getting almost 20% of shareholders to withdraw their support from management over the supermarket's treatment of chickens, marks an important development in the evolution of corporate responsibility.

SMEs build big brands with small budgets

Marketing, 18-Jul-08, 12:52

LONDON - It is easy for small organisations to be daunted by the business of brand building. Standing out against multi-nationals with the deep pockets to fund legions of agencies and cross-platform marketing strategies can seem like an uphill task.

Co-op's launch of a media centre signals a shift in advertisers' focus to in-store work

by Jeremy Lee, Marketing, 15-Jul-08, 12:24

LONDON - Retail media and in-store marketing is set to become the next major battleground for advertisers as consumers become more price-conscious in their spending. At least that's what the retailers are hoping will happen.

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