The joy of sex marketing

From producers of condoms to retailers of sensual accessories, sex-related brands still...

 

TV or not TV: Should challenger brands resist the lure of TV advertising?

Breaking a brand into the mainstream is a big challenge. David Benady...

 

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for...

 
 

Betfair to knock rivals for the first time in campaign

Betfair is to name rival bookies for the first time as part...

 

VisitWales top marketer exits for Cardiff & Co

VisitWales top marketer Roger Pride is leaving the Welsh tourism body to...

 

Brands struggling to follow consumer journey online, finds IAB

Over half of brands still struggle with following and understanding the journey...

 
 
 
 
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In Depth

Brand barometer: Carbonated drinks - which is most prominent on the web?

Coca-Cola has the highest share of voice while 68% of conversations about...

 

The joy of sex marketing

From producers of condoms to retailers of sensual accessories, sex-related brands still...

 

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

The head of UK marketing for Audi is aiming to protect the...

 

TV or not TV: Should challenger brands resist the lure of TV advertising?

1

Breaking a brand into the mainstream is a big challenge. David Benady...

 
 

Exploring licensing's new gaming frontier

The explosion in popularity of mobile and digital games and their characters...

 

Brand barometer: Social media performance of RBS

Insight into the social media performance of the Royal Bank of Scotland...

 

Cookie consent: how to stay on the right side of the law

As the May deadline for cookie compliance approaches, what must marketers do,...

 

Brand Health Check: Fitness First

Despite market leadership, the health-club chain is weighed down by debt.

 
 
 
 

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