News
UK's largest brands team with Government for £200m anti-obesity drive
by Gemma Charles, Marketing 23-Jul-08, 11:00
LONDON - The UK's biggest food and beverage, retail, media, advertising, fitness and healthcare companies have teamed up with the government to launch a £200m initiative aimed at tackling obesity.
Orange unveils new 'Connected' range
by Alison Donnelly, Marketing, 23-Jul-08, 09:00
LONDON - Orange has released details of its first range of branded laptops in its new 'connected' product line.
Lego launches competition to find child stars for new ad campaign
by Alison Donnelly, Marketing, 22-Jul-08, 16:51
LONDON - Lego has partnered with Viacom Brand Solutions (VBS), the sales house for Nickelodeon, MTV, VH1 and Paramount Comedy, to launch a nationwide search for two kids to appear in a new ad on Nickelodeon to promote Lego City.
Citroen unveils environmental range at British International Motor Show
by Emily Evans, Marketing, 22-Jul-08, 16:00
LONDON - Citroën unveiled its new environmental programme for its LCV range at this week's British International Motor Show.
Lastminute reviews UK ad account
by Jemima Bokaie, Marketing, 22-Jul-08, 10:30
LONDON - Lastminute.com is reviewing UK advertising agency arrangements.
Sir Stuart Rose: A thorn in the side of negativity
by Jemima Bokaie, Marketing, 22-Jul-08, 10:30
LONDON - Although not quite as dire as 2005's annus horribilis, the past nine months will not be looked upon fondly by Marks & Spencer.
Waitrose hires Grand Union to digital account
by Jemima Bokaie, Marketing, 22-Jul-08, 10:00
LONDON - Waitrose has appointed Grand Union as its lead digital agency as it looks to ramp up its digital strategy.
Tolley departs Dairy Crest after 10-year tenure
by Gemma Charles, Marketing, 22-Jul-08, 10:21
LONDON - Richard Tolley, group marketing development director at Dairy Crest, is leaving after a decade to take a career break.
NHS to review nine-year old brand
by Gemma Charles, Marketing, 22-Jul-08, 10:00
LONDON - The Department of Health (DoH) is to review the nine-year-old NHS brand with the aim that it will better reflect the diversity of its services.
Coca-Cola strategy review puts agencies on alert
by Jemima Bokaie, Marketing, 22-Jul-08, 10:00
LONDON - Coca-Cola is reviewing its global marketing strategy, which could lead to an overhaul of its worldwide agency arrangements.
Digital brief: Which? hires Spike to promote website
Marketing, 22-Jul-08
Which?, the consumer watchdog, has hired digital agency Spike to promote its planned price-comparison website. As well as online work, the agency will create TV and poster ads.
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