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Social brands: Betfair turns to comedy writers for social media
Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.
Feel Good Drinks in Mamma Mia! promotion
Feel Good Drinks, the soft drinks brand, has partnered with the musical...
Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign
Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be...
Foster's launches Facebook Timeline app
Foster's has become one of the first alcohol brands in the UK...
Google releases Chrome for mobile
Google has launched a smartphone and tablet version of Chrome for Android...
Social brands: Unilever shifts focus from social media to word of mouth
Marketers are being urged to reappraise the value of fans and re-focus...
RB commits £100m to building brands and 'powermarkets'
Reckitt Benckiser has today committed to an additional £100m investment in brand...
Coca-Cola to boost brand spend by up to $400m
Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of...
Simon Calver quits LoveFilm for Mothercare
Simon Calver, the long-serving chief executive of LoveFilm, is taking on the...
Heineken to feature James Bond in ads
Heineken is once again tying up with the James Bond franchise, in...
Honda plots to overhaul customers' online journeys
Honda is overhauling its digital presence in a bid to improve customers'...
City Index to boost brand with integrated push
Spread betting firm City Index is hoping to raise awareness and drive...
Sports Relief launches mobile app to drum up support
Sport Relief, the sister charity event to Comic Relief, has launched its...
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Ambient
- Cadbury signs deal with ITV to lift Spots V Stripes
- Everton extends deal with Chang
- Pernod Ricard in push for Brancott Estate wine
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Cinema
- Brands line up for final slice of Harry Potter
- Bombay Sapphire builds on history with Imagination campaign
- Swarovski adds another dimension to Kate Moss
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Digital Media
- Simon Calver quits LoveFilm for Mothercare
- Groupon buys data start-up Adku to boost personalisation
- VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
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Magazines
- Time Out's marketing director Booth exits for The Hut Group
- Elle magazine creates app and campaign for Nokia 700
- Merrill Lynch targets rich via luxury yacht mag
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Mobile Media
- Death of Steve Jobs draws tributes for Apple's 'visionary'
- Apple hype falls flat as iPhone 5 fails to materialise
- Sony Ericsson hires head of content and marketing strategy
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Outdoor
- VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod
- Locog to open Olympic outdoor auction to non-sponsors
- Curbs on marketing and media proposed by childhood review
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National Press
- News International marketer Dawe to leave newsprint for HarperCollins
- Review of the Year: Top 10 marketing mishaps in 2011
- The Sun moves into social gaming
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Radio
- Global Radio to roll out regional daily-deal sites
- Absolute Radio boss claims 70%-80% lift in engagement with iAds
- Hobgoblin and Kerrang! seek 'alternative' Wills and Kate
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Television
- Sky to launch pay-as-you-go content for non-subscribers
- Insurer RSA adds Sky marketer amid restructure
- Linear TV viewing maintains high in 2011
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