LONDON - Welsh rugby shirt sponsor SA Brain will once again evade a ban on alcohol branding at sports events in France when the team travel to Paris next month by replacing its traditional logo with the words 'Try Essai'.
Essai translates as 'try' in French, but spoken aloud it is intended to be mistaken for an invitation to ‘try' Welsh beer brand 'SA'.
When the current RBS 6 Nations champions played France in Paris in 2005 the brewer switched ‘Brain' for ‘Brawn' on the side's shirts, while in 2007 the kit read ‘Brawn Again'.
Heineken leverages its title sponsorship of the European Rugby Cup in France by referring to it as the 'H Cup'.
Clever- like it. The England team will no doubt have the Osh*t logo on their shirts after this weekend
Or Try Harder?
I can't believe JT hasn't commented on this story. He's going to be unbearable come 7pm Saturday.
Brain's Faggots
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