LONDON - In a unique series of round table discussions, Yahoo! and Marketing are bringing together senior marketers and communications experts to discuss ways of effectively integrating online into brands' marketing strategies.
The series kicked off with FMCG, a category in which consumers are becoming increasingly savvy about their purchasing decisions.
Held appropriately at London's Museum of Brands, Packaging and Advertising, it brought together top FMCG experts, including Roisin Donnelly, corporate marketing director at Procter & Gamble and former Britvic top marketer Andrew Marsden.
Round table report: Consumers use web to take control of FMCG purchases
Procter&Gamble, Unilever, Johnson&Johnson, Nestlé, Altria, BAT, Mars, Kraft, Danone, Japan Tobacco, Sara Lee, Diageo, AB InBev, Coca-Cola, PepsiCo, Kellogg, Heinz, Hershey, Colgate-Palmolive, Kimberly-Clark, Bayer, GSK...prepare your bullets!!!
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