By Amy Golding, marketingmagazine.co.uk, 09 July 2009, 09:55am

British Gas ad campaign attacks EDF Energy's 'Green Britain Day'

LONDON - British Gas has launched an attack on EDF Energy's 'Green Britain Day' with an advert stating 'Green Britain Day. For us, it's everyday.'

The advertising ran in national press today, a day before EDF's event, which takes place on Friday. It states: ‘British Gas is thinking about new ways to be green every single day.'

Elsewhere, Npower will tomorrow roll out a tactical press ad for its educational programme Climate Cops, featuring the strapline ‘Every day's a green day for Climate Cops.'

Earlier this month, EDF announced the first ‘Green Britain Day'. It is asking people, including schools around Britain, to ‘do something green for the team'. It teamed up with gold-winning Olympian Victoria Pendleton to promote the initiative.

EDF said that the annual event, Green Britain Day, is one example of the long term commitment EDF Energy has made to sustainability and to the environment.

EDF is a sustainability partner of the London 2012 Olympic and Paralympic Games.

Chris Arnold's Blog: French EDF hijacks British flag and uses Ecotricity's idea for Green Britain Day

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All Comments

Robert Bain - 09 July 2009

The sight of energy companies squabbling over who's greenest is enough to make me cry. Climate crisis? Don't worry everyone, British Gas are going to solve it for us! That's a relief, eh? Thought we were in trouble for a minute there!

Jason Edge - 09 July 2009

So British Gas are thinking about it everyday and EDF are doing it once a year...... I'm not sure that running a marketing campaign will save the planet. Save the marketing budget as we are far too cynical to believe that they are now part of the cure. Put the money into going green rather than talking about it.

Chris Arnold - 16 July 2009

I recommend you read my blog and discover the real state of greenwash within our industry - one that could result in the government bringing in legislation as the ASA hums and has over complaints.