CO2 reduction label rethink

Euan Murray, carbon footprinting general manager at the Carbon Trust, said the decision was taken because 'a single number on the Carbon Reduction Label isn't right for every brand or simple for every consumer to understand'.

'Our research has shown that consumers want a label that shows the brand's commitment to reducing the footprint and the confidence that the Carbon Trust will hold them to this,' he added.

Brands that already carry the logo include Walkers and Tesco.
Separately, Marketing is set to become the first weekly title in the UK to display the label.

The magazine is in the final stages of the process for certification, awarded to brands that commit to auditing and reducing their carbon emissions.

Haymarket Media Group, Marketing's publisher, has had the production cycle of the title scrutinised by external consultants to calculate the carbon footprint of a single copy.

Marketing's editor, Lucy Barrett, said: 'This is a significant achievement for the magazine and we hope that it will encourage brands to make
this step.'