Well-known brands like Sanex and Radox will significantly strengthen its skin-cleansing portfolio. ‘It allows us to play across the price piano in the UK market to make us more competitive,' Lewis said. He added that Sanex and Radox will allow it to offer consumers low and mid-range pricing points.
Lewis also commented that Unilever sees great opportunity in the men's grooming category. He said the company will be working closely with Sara Lee to develop the Brylcreem range.
Unilever will be scrapping the Sara Lee corporate identity from brands when it takes control of the company's personal care portfolio.
All products will be promoted as Unilever brands by using its own corporate logo on consumer communications.
Lewis said he was unable to comment on ad agency arrangements or the future of the Sara Lee marketing department.
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