LONDON - Cigarette brand Marlboro is set to launch a new brand in the UK.
It is the first NPD launch for Philip Morris Ltd since 2007, when it announced Marlboro Silver.
Marlboro's product portfolio includes Marlboro Red, Marlboro Gold, previously called Marlboro Lights, and Marlboro Menthol.
A trial of the product in Russia came in packs styled like cigarette lighters, with an opening at the side.
I don't smoke.! Sounds amazing! Where can I get me a pack?
I'd love to know how they're going to promote it. With all the bans now in place and more coming down the line. I believe the EU is working on a directive to make all packaging of cigarettes the same and clear of any coloured packaging or logos. Just a standard font with the name of the brand and a hideous image of a decimated organ or other such accompanied with a large warning. Also, just a few weeks ago, Ireland introduced another ban, the first to do so in Europe, where the dispensing machines behind shop counters cannot display any advertising whatsoever. They are just big ominous silver boxes now.
As a smoker I hope this fails terribly
I bought some silvers the other day. Very moorish.
People don't smoke. Addicts smoke. They feed and justify their addiction as some form of pleasure 'sensation'. Not really though, eh? You're simply addicted and when you can't feed your addiction, you don't like the sensation. So you light up. As a one-time-smoker-non-smoker, I don't believe Marlboro give a stuff about 'brand' or targeting. As long as there's enough addictive substance in the ***, mugs will try them and get hooked. Not because a brand appeals to their sense of self, but because they need a hit of something, anything that has nicotine in it. In other words, if a smoker can't get their hands on their preferred brand, they'll smoke any f******g thing with tobacco in it. And Marlboro \(and the rest) will be their to shove it in their gobs.
Cheers Bob. I'm delighted that Marlboro \(and the rest) are there to feed my addiction. I absolutely love smoking.
I'll be trying them. Wonder if they'll do a sampling campaign? Is there an official launch party I can crash? More details are needed...
Morning All, my name is John \(Big Applause).... and I am an addict \(Bigger Applause)... and as Bob pointed out, I'll smoke any f******g thiing with tobacco in it. Woo hoo !! \(Super-duper Applause)
After reading Bob's post, I feel that I am a victim of passive bigotry.
Back to digging the North Sea gas pipeline for you Bob. You've been caught disappearing up your own.
god, the more i read all this, the more I want to smoke. Do you think thath was the idea? Is Marketing secretly working for Marlboro?
Just goes to show you, addicts will say anything rather than admit that what they do defies logic. I don't believe that smoking is so pleasurable \(and I speak from past experience) that people do it willingly. It's simply that the sensation \(withdrawal) of not smoking is so damned unpleasant that you need to have another one to feel 'normal'.
If you can call putting £6 to £10 worth of dried leaves in your mouth every day and setting fire to them is normal. I'm no bigot Barack Obama, but I sense you feel victimised. But not by me, mate. Phillip Morris is doing just fine at that. Don't get me wrong, I have nothing against smokers, some of my best friends are smokers, we even have a couple of them in our office. I just I wouldn't want any of them moving into my neigbourhood and I certainly wouldn't allow one of my children to marry one!
Bob - you wouldn't want a smoker moving into your neighbourhood. Slightly extreme to say the least.
I'm with Jeremy Lee. Viva La Smoking.
Go on Dick Turpin, you know you want to, go on, just one, just one little drag, a puff even, you don't even have to inhale, just pucker up, touch your lips against that tan speckled filter paper, and draw in deeply, imagining it the nipple of a tanned drug addled lady of the night that'll have you on a heavenly mix of crack cocaine and PCP by the end of the evening before your body parts start disintegrating, go on, you know you want to you do, I know you do ! !
Benjamim, you've just given me another reason for not wanting smokers to move into my neighbourhood. Apparently, they have no sense of humour or parody.
John Gallen. I already did. It was so good. Jeremy Lee made me.
You should all go and read Alan Carr's Easy Way to Stop Smoking
Two of my favourite creative people, Dennis Potter and Bill Hicks both eulogised about the erotic pleasures of caressing and sucking down the swirling zephyrs of sweet smoke.
They're dead.
Don't get me wrong, I actually enjoy 'altered states'. If I wanted to die of a substance abuse, it would have to be a damned-sight better buzz than a fag gives you. Smoking's for whimps. John Gallen's got the right idea. Go whole hog. I'll see you all in the opium den at 5-ish. Bring your own bongs. Nobody leaves until Monday morning - except to pop outside for the odd fag. After all, by law, it's a smoke-free den nowadays.
Bob, Coming back to your original point about Marlboro not giving a stuff about branding because smokers will smoke anything. To me, Marlboro taste a lot nicer than Mayfair, so I would rather smoke them. If this new brand tastes even nicer, I might switch to buying that brand. Marlboro are competing for a share of a market, so bringing out a tastier cigarette makes sense.
You are right that if I want a fag and there are no Marlboro, I might smoke another brand. BUT doesn't the same apply to any product, whether it is addictive or not? I might have a favourite brand of deodorant, but if its not available, and I have run out of deodorant, I settle for another brand. If I go into a restaurant and ask for a Coke, and the waiter asks me if I mind having Pepsi, I don't say "no thanks I only drink Coke".
I used to smoke Marlboro Lights, and I've got to say, I wouldn't smoke much else. If I didn't have Marlboro Lights and the only option was something else I'd go and buy ML. That said I always had ML on me because the availability of them is huge.
I'd maybe smoke Camel Lights but they're not as nice. And I smoked a lot for a high proportion of my life. I smoked because I enjoyed smoking, and the cigarette brand hugely affects the enjoyment. I don't smoke now because my boyfriend hates it.
Surely the willingness of the smoker to change brand changes with each smoker? A lot of social smokers will happily say no to lesser cigarettes as the addiction isn't as great as the image.
Anyway, nicotine leaves your body after 3 days I think. The mental addiction is harder to beat than the physical.
Fair point Barack. Yes we all 'compromise' our preferences in different situation. But I don't expect a Coca Cola drinker wakes up in the middle of the night, realises there's no Coke in the fridge and rifles through the trash to drain the flat dregs of near empty cans. A smoker left without a choice will resort to picking through ashtrays for a butt. The cola drinker will simply have a glass of tap water. Conversely, someone dying of thirst \(literally) will drink a poluted puddle to stay alive. I would. As far as I know, a cigarette never saved anyone's life. Especially if you got the 'third light of the match'.
Anyway guys, it is Friday evening. It's been an enjoyable debate about smoking - one of the few things that can't help taking very seriously. I've known too many people who could still be alive today if it wasn't for tobacco. I'm going home for a large peaty single malt.
What this whole debate proves is that smoking is still a popular habit. Despite the goverment's best efforts to tax it all out of us. I am going home now for a whole packet of Marlboro Lights.
I might follow that up with a whole packet of reds - if my throat can take it.
I'm sorry, this won't go away. I should add at this point, I said at the top of this dialogue that the cigarette company doesn't give a s**t about brand and targeting. That is not to say that they are not good at it. Quite the reverse, they are masters of it. They TAUGHT us all. Marlboro man. Silk Cut. B&H. God, they're masters. However, unlike baked beans, they are not addictive.
The tighter the brief, the better the work. God help most of us if each day we were all told you can't say this, you can't use that media and you'd better not sponsor that. Who'd want to work on briefs like that? Come on Mr Client. we're advertising agents, not secret agents! Only the best creative minds get the gig. Of course, and so it should be.
Let me ask a question. You're walking down the aisle of your local Asda and there are the baked beans. Each pack has a govt. health warning saying, Eating Baked beans causes cancer.
Would you buy them? Would you take them home to your loved ones and say, eat up, they're good for you?
But, Mum, Dad, they say they'll give me cancer?
I know kids, but they taste nice, they cool and they make you feel calm, in control for a short while.
Would you eat them?
The cigarette companies brilliant branding, and it is brilliant, has an ace up its sleeve. Supported by pragmatic, governmental fiscal dependency. Without it, you wouldn't have a NHS. With it, you always will.
Prove me wrong. Please. PLEASE.
The advertising industry attracts and retains a lot of brilliant minds. I've met some of the most passionate, erudite, creative people on the planet in all walks of ad agency life. A common trait is the capacity to recognize a problem and address it. However, distasteful it might be. Somethings that we put up with now are as a result of bliss and ignorance experienced over a hundred years ago. Bliss and ignorance can turn over a pretty penny.
In these days in which we are better informed I can only assume denial has taken precedence.
As I've said, please prove me wrong on this.
This is a symptom of other stuff going on. If you're in advertising \(like me, and I love it) you are instrumental in its perpetuating the warped paradigm and capable of changing it.
Please prove me wrong. Otherwise we are stuck with politicians sorting it out. Who wants or believes that?
I enjoyed reading that; it's really brightened up my Monday morning. Thanks for all the effort guys.
If I still smoked, I would have enjoyed at least two whilst reading!
PS "Red" were definately the best tasting cancer sticks.
I was a Marlbobro Reds man too. Till my horse died of passive smoking. I miss him.
Alright. Callllm down!!!!! \(Non smoker here.) Don't care as long as it doesn't waft in my direction.
can't belive this is still being debated. Since I last commented I must have smoked about 6 packs of Marlboro Lights.
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