Unilever researches 'low-carbon' ice cream

 

LONDON - Unilever is developing an ambient 'low-carbon' ice cream designed to be sold at room temperature to consumers who would then freeze it home.

Unilever researches 'low-carbon' ice cream

The FMCG giant said the product would help the environment because keeping ice cream frozen is an energy-intensive process, according to a report in The Times.

Unilever, which owns the Magnum and Ben & Jerry's brands, is the world's largest ice-cream producer, with annual sales of £4.3bn a year globally.

The research behind the product is being undertaken in Unilever's laboratory in partnership with academics at Cambridge University.

The development of the low carbon ice cream is part of a wider review by Unilever to minimise the environmental impact of its brands.

 

 

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All Comments

Chris Worsley - 24 August 2009

will Unilever pay my electricity bill so I can freeze it myself then? In fact is my fridge Greener than theirs?

wendy kozinska - 25 August 2009

should we just make our own and save them any trouble at all?

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