The company has tasked sponsorship agency Generate with the hunt for a lead sponsor for Strictly Come Dancing: The Live Arena Tour and Strictly Come Dancing: The Professionals.
The Live Arena Tour runs through January and February 2010, following the conclusion of the current series, while The Professionals show will tour from April to July.
‘Strictly Come Dancing Live on Tour offers partners the opportunity to align with a ‘superbrand' in family entertainment,' said Fiona Pearce, head of marketing at stage entertainment.
‘It's the first time that any form of Strictly Come Dancing has been available for sponsorship and will therefore provide partners with a clean and uncluttered platform to promote their brand.'
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