The 30-second advert, which is aimed at both boys and girls, will run throughout November on the Nickelodeon and Nick Toons channels.
The campaign will promote two bikes from the Raleigh range, the Striker for boys and the Tatty Teddy for girls.
Mark Gouldthorp, managing director of Raleigh, says: ‘We haven't done a TV campaign since 1997 but digital channels mean we can be very targeted. We will be looking at how the ad performs and if successful will certainly consider rolling out more campaigns next year.'
The TV ad will be supported by a direct marketing campaign. Catalogues showing all of the company's ranges will be delivered to three million homes in areas around the brands dealerships.
Earlier in the year, Raleigh announced that it was to return to competitive cycling and that it aims to compete in the Tour de France within five years.
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