The Government Communications Headquarters (GCHQ) is a British intelligence agency responsible for providing signals intelligence and information assurance to the UK government and armed forces.
The campaign will promote career opportunities in the Department via online in-game ads, led by TMP Worldwide, GCHQ's recruitment communications partner.
The six-week campaign will target 18-34 year olds. An integrated campaign on the Xbox LIVE dashboard will include streamed video banners within the games.
Government intelligence agency GCHQ recruits via Xbox Live
by Fiona Ramsay, 20 November 2009, 9:56am
LONDON - Government Communications Headquarters is running online in-game ads on Xbox LIVE to promote career opportunities.
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