Marketing Magazine RSS Feed

Social brands: Betfair turns to comedy writers for social media

Wed, 08 Feb 2012 14:45:00 GMT

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.

Social brands: Betfair turns to comedy writers for social media

Wed, 08 Feb 2012 14:45:00 GMT

Online gaming giant Betfair has placed experimentation at the heart of its social media strategy, hiring a team of comedy writers to create content for Twitter.

Feel Good Drinks in Mamma Mia! promotion

Wed, 08 Feb 2012 13:22:00 GMT

Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.

Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign

Wed, 08 Feb 2012 12:25:00 GMT

Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be Silly', which stars Jennifer Saunders parodying people's extreme reaction to its new cream cheese chocolate spread.

Foster's launches Facebook Timeline app

Wed, 08 Feb 2012 12:10:00 GMT

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.

Google releases Chrome for mobile

Wed, 08 Feb 2012 11:45:00 GMT

Google has launched a smartphone and tablet version of Chrome for Android devices, to boost the browser's growing popularity around the world.

Social brands: Unilever shifts focus from social media to word of mouth

Wed, 08 Feb 2012 11:20:00 GMT

Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.

RB commits £100m to building brands and 'powermarkets'

Wed, 08 Feb 2012 09:50:00 GMT

Reckitt Benckiser has today committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.

Coca-Cola to boost brand spend by up to $400m

Wed, 08 Feb 2012 09:23:00 GMT

Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years.

Simon Calver quits LoveFilm for Mothercare

Wed, 08 Feb 2012 09:20:00 GMT

Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive.

Heineken to feature James Bond in ads

Wed, 08 Feb 2012 08:50:00 GMT

Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time.

Honda plots to overhaul customers' online journeys

Wed, 08 Feb 2012 08:00:00 GMT

Honda is overhauling its digital presence in a bid to improve customers' online journeys.

City Index to boost brand with integrated push

Wed, 08 Feb 2012 08:00:00 GMT

Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.