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Stella launches Cannes sponsorship with social media campaign

Fri, 19 Mar 2010 16:20:00 GMT

LONDON - Stella Artois 4% is to sponsor the Cannes Film Festival and use a series of 60-second web films, showing off a character called the King of Cannes and a global competition, to promote its affiliation.

Barclaycard launches music-themed campaign for Freedom launch

Fri, 19 Mar 2010 12:40:00 GMT

LONDON - Barclaycard is launching a music-themed ad campaign to support the introduction of its Freedom rewards programme.

Stella launches Cannes sponsorship with social media campaign

Fri, 19 Mar 2010 16:20:00 GMT

Unilever's Richard Brooke in epic bike ride for NABS

Fri, 19 Mar 2010 16:00:00 GMT

LONDON - Members of the advertising and communications industry, including Unilever's Richard Brooke and Peal & Dean's Mike Hope-Milne, are planning to ride from Land's End to John O'Groats in a bid to raise money for NABS.

British Airways cabin crew strike confirmed

Fri, 19 Mar 2010 15:15:00 GMT

LONDON - British Airways cabin crew will go ahead with the planned three-day strike this weekend after talks between the Unite union and the airline broke down.

Waitrose to roll out Delia Smith and Heston Blumenthal activity

Fri, 19 Mar 2010 13:45:00 GMT

LONDON - Waitrose's new celebrity chef recruits Delia Smith and Heston Blumenthal will next week feature in an extended ad which shows people how to cook two dishes.

HMV to launch mobile gaming with Orange

Fri, 19 Mar 2010 13:05:00 GMT

LONDON - Orange and HMV are launching a mobile gaming service called hmv mobile games, claimed to be the first of its kind from a mobile operator.

Advertisers told product placement will not replace prop placement

Fri, 19 Mar 2010 12:41:00 GMT

LONDON - The anticipated lifting of the ban on product placement on British TV will not undermine the current system of unpaid prop placement available to brands, according to ITV's commercial leader Rupert Howell.

Churchill brand launches comedy iPhone app

Fri, 19 Mar 2010 11:20:00 GMT

LONDON - Insurance brand Churchill is rolling out a light-hearted iPhone app to help consumers make tough decisions.

DSGi steps up roll-out of Currys and PC World 2-in-1 stores

Fri, 19 Mar 2010 10:50:00 GMT

LONDON - DSGi, the parent company of brands including Currys and PC World, has today announced plans to increase the roll-out of the number of stores that will house both brands.

Bernard Matthews signs up Marco Pierre White

Fri, 19 Mar 2010 09:55:00 GMT

LONDON - Bernard Matthews has signed up Marco Pierre White to endorse its turkey products, in a surprising move for the Michelin-starred celebrity chef.