The IPA's new ADAPT programme, led by President Ian Priest, is designed to help the marketing and communications industry to evolve faster to accelerate growth.  ADAPT will bring clients and agencies together to explore five key strands  (Alliances, Diversification, Agility, Profit, Talent) over the next 18 months through a series of initiatives, think tanks and events. The programme is supported by The Marketing Society and ISBA.

Following the success of Diversification, the Agility strand is now underway. It is designed to open the door to a more creative, higher-quality, nimbler, cost-effective way to work for both clients and agencies to optimise their potential and make them commercially viable. Follow the progress of the programme here and on the IPA website .

IPA ADAPT: time for our industry to work together on talent
Partner Content

IPA ADAPT: time for our industry to work together on talent

IPA ADAPT: We need to put HR at the heart of our business plans
Partner Content

IPA ADAPT: We need to put HR at the heart of our business plans

IPA ADAPT: Battlefield tactics in the war for talent
Partner Content

IPA ADAPT: Battlefield tactics in the war for talent

IPA ADAPT: Build a long-term business plan for talent
Partner Content

IPA ADAPT: Build a long-term business plan for talent

IPA ADAPT: Reducing staff churn drives performance in the talent wars
Partner Content

IPA ADAPT: Reducing staff churn drives performance in the talent wars

IPA ADAPT: Adapting into higher margin businesses
Partner Content

IPA ADAPT: Adapting into higher margin businesses

IPA ADAPT: Investing in your people is crucial to delivering what your client needs
Partner Content

IPA ADAPT: Investing in your people is crucial to delivering what your client needs

IPA ADAPT: How you can win the war for talent
Partner Content

IPA ADAPT: How you can win the war for talent

IPA ADAPT: Sharing your way to business success
Partner Content

IPA ADAPT: Sharing your way to business success

IPA ADAPT: Is Open Strategy the key to fresh and diverse creativity?
Partner Content

IPA ADAPT: Is Open Strategy the key to fresh and diverse creativity?

IPA ADAPT: Let's kick-start the remuneration revolution
Partner Content

IPA ADAPT: Let's kick-start the remuneration revolution

IPA ADAPT: The door is open to new remuneration models, now is the time to push ahead
Partner Content

IPA ADAPT: The door is open to new remuneration models, now is the time to push ahead

IPA ADAPT: Testing different payment models for clients and agencies
Partner Content

IPA ADAPT: Testing different payment models for clients and agencies

IPA ADAPT: Changing the payment rules for clients and agencies
Partner Content

IPA ADAPT: Changing the payment rules for clients and agencies

IPA ADAPT: Publicis CEO Karen Buchanan on the need to reframe effectiveness
Partner Content

IPA ADAPT: Publicis CEO Karen Buchanan on the need to reframe effectiveness

IPA ADAPT: Ian Priest on reinventing remuneration
Partner Content

IPA ADAPT: Ian Priest on reinventing remuneration

IPA ADAPT: Why adspend is an investment not an expense
Partner Content

IPA ADAPT: Why adspend is an investment not an expense

IPA ADAPT: Partnership is at the heart of agility
Partner Content

IPA ADAPT: Partnership is at the heart of agility

IPA ADAPT: The 'five point plan' for effective social media measurement
Partner Content

IPA ADAPT: The 'five point plan' for effective social media measurement

IPA ADAPT: Ian Priest on the agile client-agency relationship
Partner Content

IPA ADAPT: Ian Priest on the agile client-agency relationship

IPA ADAPT: Watch the highlights from last week's Agility Adaptathon
Partner Content

IPA ADAPT: Watch the highlights from last week's Agility Adaptathon

IPA ADAPT: The client-agency agility revolution
Partner Content

IPA ADAPT: The client-agency agility revolution

IPA ADAPT: Real-time media ushers in a new era
Partner Content

IPA ADAPT: Real-time media ushers in a new era

IPA ADAPT: Alan Rusbridger on the Guardian's move from print to 'digital-first'
Partner Content

IPA ADAPT: Alan Rusbridger on the Guardian's move from print to 'digital-first'

IPA ADAPT: Ad industry calls for framework to measure social media, not count it
Partner Content

IPA ADAPT: Ad industry calls for framework to measure social media, not count it