Renault launches Facebook game to engage city drivers

Renault: implements Facebook campaign
Renault: implements Facebook campaign

LONDON - Renault has launched a Facebook game in an effort to target its super-mini Twingo model at younger, city-dwelling consumers.

In the Facebook app, created by Publicis Modem, the French manufacturer poses a series of questions about contemporary life in an attempt to engage male and female drivers between the ages of 20 and 35 years old.

Question include, "Ever added someone from school just to see what job they're doing now?" and, "Have you ever posted and deleted and then posted and deleted a comment on a friend's wall until you got it just right?".

Cristel Davila, Publicis Modem, said: "Facebook is both the embodiment of modern times and the perfect place to target our audience. From our side, it was crucial to get the questions and mechanics spot on, to ensure that this Twingo campaign had viral potential."

Separately, Renault is rolling out a new reality TV programme on its Renault TV platform. To promote the launch of its Mégane Coupé Cabriolet and Renault Wind coupé-roadster models, the marque is inviting consumers across Europe to audition to take part in a road trip. The show, entitled 'Very Good Trip', will screen in June and July.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers