Renault launches Facebook game to engage city drivers

Renault: implements Facebook campaign
Renault: implements Facebook campaign

LONDON - Renault has launched a Facebook game in an effort to target its super-mini Twingo model at younger, city-dwelling consumers.

In the Facebook app, created by Publicis Modem, the French manufacturer poses a series of questions about contemporary life in an attempt to engage male and female drivers between the ages of 20 and 35 years old.

Question include, "Ever added someone from school just to see what job they're doing now?" and, "Have you ever posted and deleted and then posted and deleted a comment on a friend's wall until you got it just right?".

Cristel Davila, Publicis Modem, said: "Facebook is both the embodiment of modern times and the perfect place to target our audience. From our side, it was crucial to get the questions and mechanics spot on, to ensure that this Twingo campaign had viral potential."

Separately, Renault is rolling out a new reality TV programme on its Renault TV platform. To promote the launch of its Mégane Coupé Cabriolet and Renault Wind coupé-roadster models, the marque is inviting consumers across Europe to audition to take part in a road trip. The show, entitled 'Very Good Trip', will screen in June and July.


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