Associated Newspapers appoints Kate Scally as head of strategy

Kate Scally: joins Associated Newspapers from Waitrose
Kate Scally: joins Associated Newspapers from Waitrose

LONDON - Associated Newspapers has appointed Waitrose marketer Kate Scally as its head of strategic insight in the publisher's marketing services division.

Scally will report to A&N Media's director of commercial development, Linda Grant.

She has more than 20 years' experience in marketing and communications, most recently as manager for marketing communications and media at Waitrose.

Previous roles have included head of customer communications at BSkyB, publishing director of BBC Worldwide, group account director at Redwood and  Associated Newspapers, and director of advertising sales at The National Magazine Company.

Grant said the marketer would bring a "dynamic approach" to what she termed a "crucial post".

Grant added: "Kate is commercially savvy, with experience across all elements of the marketing mix, and has an excellent track record of applying customer data and deep insight work to inform strategic direction."

During her time at Waitrose, Scally was responsible for an £18m ATL, digital, POS and content spend. She worked with the management board to establish the brand and communications hierarchy for the rollout of 300 small convenience stores, and the trial of a partnership with Boots Alliance PLC.

She also launched the retail chain's first digital magazine and oversaw the first John Lewis/Waitrose print review, created an internal cross-channel content team and delivered the company's first data-driven media campaign.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers