McDonald's global marketing chief to depart

McDonald's: change at the top
McDonald's: change at the top

LONDON - McDonald's global chief marketing officer Mary Dillon is to leave the fast-food company after five years.

Dillon is leaving to become chief executive officer and president of telecoms company US Cellular. She is replacing John E Ronney, who is retiring.

McDonald’s said it was currently seeking a replacement for Dillon, who will take on her new role on 1 June this year.

Prior to joining McDonald’s, Dillon was president of the Quaker Foods division of PepsiCo. She started her career in marketing for Quaker Oats in 1984.

McDonald’s currently has relationships on a global level with three agencies: DDB, TBWA, and Leo Burnett, which holds the account in the UK. McDonald’s UK and Northern Europe marketing director is Jill McDonald.

Dillon recently announced that McDonald’s is to update its iconic I’m Loving it campaign with a new iteration. This is likely to hit UK screens this year.

The new campaign was unveiled in front of US McDonald’s employees by Dillon, who also advised employees on the virtues of customer insight in driving up sales.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands