MasterCard takes priceless message to theme parks

MasterCard ad: partnership deal with merlin theme parks
MasterCard ad: partnership deal with merlin theme parks

LONDON - MasterCard has signed a three-year partnership with the owner of UK visitor attractions such as Alton Towers and Madame Tussauds.

The deal with Merlin Entertainments Group gives MasterCard sponsor status and branding rights across Alton Towers, Madame Tussauds, Thorpe Park, Legoland Windsor, Chessington World of Adventures, and Warwick Castle.

However, branding around The London Eye, also owned by Merlin, is not part of the deal.

MasterCard branding will be displayed across all points of purchase, including ticket booths, while the payments brand will also sponsor 30 selected souvenir photo booths, which will encourage visitors to take a ‘Priceless Pic'.

Rollercoasters at Alton Towers will also carry the strapline: 'Having the thrill of your life: Priceless.'

Gill Barr, head of marketing at MasterCard UK & Ireland, said: "This partnership demonstrates MasterCard's ongoing commitment to working with the UK's leading merchants, in order to give our cardholders rewarding experiences every day."

MasterCard is also title sponsor of the international rugby union match between England and the Barbarians, which takes place at Twickenham this Sunday (30 May).

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Duracell short film captures epic Transatlantic voyage
ASH runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena
Co-op bank posts losses of £1.3bn and expects no profits for two years