Using an app, consumers will be encouraged to build an image of themselves in the form of a mosaic compiled from pictures that reflect different aspects of their lives.
The app allow them to build the image by allowing users to interact with friends to share memories and recount shared experiences. The multi-dimensional, layered image reflects the user's culture, background and experiences, making each mosaic unique to the user.
The app can be accessed by visiting the Bombay Sapphire website or the gin brand's Facebook fan page. Consumers are asked questions to identify places and experiences that are important to them, so they can explore their own unique history, tastes and interests.
The application uses Facebook Connect technology to link to the user's Facebook profile from where they can source their own personal images, and is supplemented by images pulled from photo sharing site Flickr.
The mosaic, which is both an image of the user and a construction of smaller images about them, can then be shared with friends.
Bombay Sapphire global digital marketing manager, Tom Jefferies, said: "This digital campaign has created an intriguing and highly sharable application for our consumers that adds a new and exciting dimension to the advertising.'
This latest development marks the continuation of the 'There's Something Inside' campaign for the brand, which celebrates unique multi-dimensional characters that reflect the depth and substance found within Bombay Sapphire.
The campaign, created by US agency Shift Global, launches in the UK this week and will then be rolled out in the US and worldwide markets.