Editor's comment: Brands make mark in Cannes

The Cannes Lions Ad Festival is over for another year, and this time more marketers than ever are nursing hangovers and tending sunburn.

Traditionally, of course, Cannes has been the preserve of the agency fraternity, with executives from around the world congregating in the Mediterranean sunshine to celebrate their creative achievements. In fact, in years gone by, marketers have been so few and far between that you could spot 'the client' a mile off padding uncomfortably up and down La Croisette wondering what on earth to make of it all.

This year, things were different. The marketing industry represented itself in force with brands including Procter & Gamble, Coca-Cola, Kraft and Unilever taking centre stage at the Palais des Festivals. The worst ad recession in living memory cast its shadow, but the mood was optimistic.

As we explain on page three, P&G's global brand-building officer, Marc Pritchard, called on marketers to explore how brands can improve life. Meanwhile, Coca-Cola's commercial chief, Joseph Tripodi, emphasised the importance of creating emotional connections with consumers.

For me, however, it was Keith Weed, Unilever's chief marketing officer and Advertiser of the Year, who hit the nail on the head. 'Now's a really exciting time to be in marketing, advertising and communications,' he said. 'Anything is possible.'

This certainly seemed to be the feeling away from the conference hall, where marketers crowded the Carlton Terrace and Gutter Bar. Some were shopping for new agencies, some no doubt for new jobs, but on the whole most were just soaking up the atmosphere (and the rose).

Cannes Lions remains the world's leading meeting place for those in advertising. As such, it is encouraging to see marketers playing a more proactive role in how the industry is shaped.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message