Cosmetic surgery brand shifts marketing focus

Transform: unveils cosmetic surgery ad campaign
Transform: unveils cosmetic surgery ad campaign

Transform Cosmetic Surgery, the cosmetic surgery group, is undergoing a marketing shift and is to move away from advertising that focuses on the physical results of surgery.

The change follows the appointment of new marketing director Steven Taylor who replaces Cindy Simmons who has left the group.

Transform Cosmetic Surgery is undertaking an advertising campaign, created by BJL, which is turning its back on traditional cosmetic surgery that focuses on physical results. Instead it will focus on the emotional benefits of surgery.

Taylor said: "When our costumers come to us, they each have a story to tell in terms of their emotional journey. It's not just about the way they want to look, it's about the way they want to feel inside."

Included in the marketing burst is TV spots, print ads across a range of women's magazines, and a revamped website. The new-look website will features past patients' stories.

Taylor's role encompasses the company's PR, online and advertising activities. He has previously worked at a number of marketing and advertising agencies with a client base ranging from music to finance.

Latterly, he worked as marketing director at Premier Resorts, a sales and marketing agency which focuses on the overseas property sectors. He remained in the role for six years.

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