Heinz prepares radio activity

Heinz: prepares Salad Cream radio activity
Heinz: prepares Salad Cream radio activity

Heinz is undertaking a new radio advertising push, staring Gavin & Stacey star Joanna Page, behind its salad cream brand and is also bolstering its ready-to-drink juices range.

The radio campaign is airing this month (July), part of the "It has to be Heinz" campaign, and along with Page stars 'The Fast Show''s Arabella Weir.

The two radio ads, created by AMV BBDO, form part of a £1m marketing campaign behind its salad cream brand and supports the permanent rollout of the reduced fat offering.

The first ad features Weir and aims to remind consumers that during the holiday season, when people are conscious of what they look like on the beach, Heinz salad cream contains 66% less fat than mayonnaise.

The second radio ad, voiced by Joanna Page, highlights those little extras that make life great, including having a biscuit with a cup of tea, finding a fiver in your pocket or a big dollop of Heinz salad cream on your jacket potato.

The radio burst chimes with Heinz bolstering its ready-to-drink juices by adding mixed berries and apples flavour variant. It is also adding spring water to the range.

The mixed berries and apples variant will be sold at £1.65 and joins a range which now includes apple with spring water, pear with spring water, and apple & cherry with spring water.

Helen Tarragano, marketing manager at Heinz instant feeding unit, said: "We know that Heinz is a brand that mums know and trust.

"We currently have four out of the top five value selling baby juices in the UK and are looking to build on this success with the new mixed berries & apples variety."

As a further development of its portfolio, Heinz is adding a new Sunday chicken dinner extension to its range of savoury cereals.

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