Nickelodeon UK brings out SpongeBob app

SpongeBob iSponge: Nickelodeon UK’s first iPhone app
SpongeBob iSponge: Nickelodeon UK’s first iPhone app

Spongebob SquarePants now lives in a pineapple under the screen of your iPhone.

SpongeBob iSponge, Nickelodeon UK’s first iPhone app, was created in-house at Nickelodeon Digital.

Daniel-James Faulkes, digital producer, said: "One of our aims when developing SpongeBob iSponge was delivering great value for pocket-money.

"With iSponge, you not only get a game that’s as addictive as some of the best-sellers, but for a limited time, you get the fan favourite first- ever episode of SpongeBob SquarePants included in the price."

Along with the first SpongeBob episode, 'Help wanted/Reef blower,' and jelly-fishing game, users will get 12 classic clips of the show with more to download each week. A schedule tells users when SpongeBob episodes are appearing on Nickelodeon.

Nickelodeon UK is looking to explore development models, including shared risk and revenue sharing, and bring more iPhone apps to market. 

Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity for Nick UK to test the appetite for iPhone applications with children, and SpongeBob SquarePants, being one of Nickelodeon’s strongest brands and having the broadest appeal, was the ideal starting point."

Nickelodeon UK recently launched a new website with more interactivity for users and commercial opportunities for advertisers.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer