Spar signs first athlete endorsement deal with Jenny Meadows

Jenny Meadows: pocket rocket signs deal with Spar UK
Jenny Meadows: pocket rocket signs deal with Spar UK

Spar UK has announced a three-year endorsement deal with British athlete, Jenny Meadows, to support its long-running sponsorships of athletics in the UK and in Europe.

The deal with Meadows marks the first time the company has ever entered into an individual athlete endorsement deal.

The 800m runner, nicknamed the "pocket rocket", won bronze at the World Athletics Championships in Berlin last summer and followed this up with silver at the World Indoors in Doha.

Meadows will be working with Spar UK to promote its Summer of Sport campaign and will feature on Spar's revamped website.

Meadows will be making several personal appearances per year for Spar and will feature on advertising and point of sale until May 2013. The deal was negotiated on behalf of Spar by MEC Access.

Adam Margolin, head of marketing support for Spar UK, said: "Not only is Jenny a fantastic athlete with more medals to come, she’s also incredibly down to earth.

"Her 'girl next door' image fits perfectly with our local convenience message and her athletic success will enhance our healthy credentials alongside our wider support of athletics in the UK and in Europe."

Spar has been principal sponsor of the European Athletics Association since 1996 and a sponsor of UK Athletics since 2004.

Spar appointed MEC Access to handle its sponsorship account in March. It was previously handled by Fast Track.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers