Pemsel, a former chief executive of ad agency St Luke’s, has been at ITV since 2005 and was promoted to its board in January 2009. He will leave later this summer and the broadcaster is looking to replace him.
Fincham said: ‘ITV is an iconic brand and the challenge is to ensure that it is both powerful and relevant in an increasingly crowded multimedia and broadcasting landscape. The changes also give us the opportunity to harness the strengths of our marketing and research teams who will work together to help us develop strong programme brands’.
Also leaving is director of research and insight Chad Wollen.
The two departures follow an overhaul of ITV’s management team following the arrival of Adam Crozier as chief executive. ITV’s managing director of brand and commercial Rupert Howell, to whom Pemsel formerly reported, has also left and is being replaced by Fru Hazlitt.