Bloggers force Mac to apologise over product launch

Mac: cosmetics giant offends bloggers
Mac: cosmetics giant offends bloggers

Premium cosmetic brand Mac has been forced to apologise after the launch of a new range of cosmetics, in partnership with Rodarte and inspired by the Mexican town of Ciudad Juárez, outraged beauty bloggers across the net.

The cosmetics range includes blusher, lip gloss and eyeshadows, with shades entitled Juarez, Factory and Ghost Town. The products – which are due to hit the shelves in September – have sparked a wave of protest across the globe.

Ciudad Juárez is the world's most violent place outside of an active war zone. The region is renowned for female homicides and the "las muertas de Juárez" (dead women of Juárez).

According to Amnesty International over 400 women have been brutally killed in the region and the majority of crimes remain unsolved.

The launch has sparked a huge outcry across the blogosphere and both Rodarte and Mac have issued statements in an attempt to diffuse the situation.

Mac, in a US statement, apologised for the offence the collection has caused. It said: "We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention.

"Mac will give a portion of the proceeds from the Mac Rodarte collection to help those in Juárez."

The views of many bloggers were summed up by beauty blog, which wrote: "For both Mac and Rodarte to romanticise a place which is so full of violence, misogyny, and exploitation against women is baffling to me.

"It's astonishing really that Mac, such a huge global brand, based in the US, could have possibly overlooked the connotation between Juarez and female exploitation."

The highly regarded BritishBeautyBlog asked: "Who in their right minds thinks that this is a look that should be reflected for commercial purposes?"

Bloggers are now calling for all profits from the range to be donated to charity to benefit the women of Ciudad Juárez.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer