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Ford, Eurostar, KFC and More Than: our road to recovery strategies

Marketing magazine interviewed marketing directors in four key sectors - automotive, leisure, food and insurance - to hear how they plan to spend their budgets as the economy improves.

The recession has left an indelible mark on brands' view of marketing channels. While savvy brands are already preparing for a recovery in consumer spend, they have a leaner outlook on channels and where they are willing to focus their slimmer budgets.

Click on the links below to learn about how Ford, Eurostar, More Than and KFC have fared in the recession and how they plan to market their way into recovery mode.

Mark Simpson, marketing director, Ford of Europe: 'Why TV is still the core channel for us'






Emma Harris, sales & marketing director, Eurostar: 'We've massively upped our spend on digital'



 

Pete Markey, marketing director, More Than: 'I used to be sceptical about Facebook as an advertising channel'

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