Ryanair is the Aldi of the skies, says O'Leary

Ryanair: standing room tickets
Ryanair: standing room tickets

Ryanair boss Michael O'Leary has defended his strategy of introducing standing-room on flights and coin-operated toilets and has compared the budget airline to the equivalent of "Lidl" or "Aldi" supermarkets.

Ryanair, which employs around 1,500 people in Britain, has this year laid out a range of proposals aimed at cutting costs across the business and offering cheaper flights than its rivals.

Included in these plans are designated standing areas on flights across Europe.

Last night in an interview on BBC's Newsnight, he defended the airline’s strategy, saying there are "no hidden costs" on Ryanair and that "everything we do is to lower costs".

Asked whether he would be charging customers £1 to use the toilet on board a flight, he said: "I hope so".

Ryanair believes that charging customers to make use of the facilities will encourage travellers on one-hour flights to use lavatories at the airport instead of on the aircraft.

O’Leary's decision to introduce vertical seats, which would allow passengers to be strapped in while standing up, is a controversial one and could struggle to meet safety requirements.

O'Leary denied that Ryanair is on the acquisition trail, saying there were "not other airlines to buy in Europe".


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug