Simpson joins from Glasses Direct, with a brief to develop Kelkoo's integrated marketing strategy and ensure that it has a differentiated product proposition.
He will also build the marketing team by recruiting people to work on social marketing and CRM. Kelkoo currently uses Red for public relations but has no advertising or media agency. While working at Glasses Direct as head of marketing, Simpson appointed media and creative agencies and put the brand on television for the first time.
Simpson said: "After undertaking extensive customer research across Europe, we have built a clear picture of how people like to shop and how we can help them.
"We're applying these insights to evolve our brand and proposition. Alongside this, my goal is to help the business to really understand what our customers want and deliver an amazing consumer experience across an expanding range of channels beyond just search."
"I'm particularly interested in delivering the most engaging customer experience with the best added value for the retailers on our site – those who work closely with us will gain a unique perspective on how people shop for their products."
Simpson reports to Richard Stables, chief executive of Kelkoo.