Tesco rolls out exclusive Faithless deal to petrol forecourts

Tesco: extending its Faithless campaign highlighting the Fiat Punto
Tesco: extending its Faithless campaign highlighting the Fiat Punto

Tesco is to extend its exclusive deal to sell the current Faithless album 'The Dance' by distributing the CD through 420 of its petrol stations across the UK.

The new promotion will tie in with the current television advertising campaign for the Fiat Punto, featuring the Faithless song 'Feelin' Good'. It will feature a competition to win a special edition Faithless Fiat Punto Evo, which will appear on petrol pump nozzles in 100 of Tesco’s biggest petrol forecourts.

The Faithless campaign begins tomorrow (Wednesday) and lasts a month.

Sales through the petrol stations will be chart-eligible under Tesco’s existing deal with the Official Charts Company.

Rob Salter, Tesco entertainment director, said: "Securing the future of the CD market means constantly trying new things and reaching out to new audiences in new ways.

"As of 1 September, 'The Dance' will be available in 1,200 outlets, more than three times the number of locations operated by the UK’s biggest specialist music retailer."

Earlier this month, Faithless launched a three-minute promotional video, funded by Fiat, roadblocking an advertising break during Channel 4's 'Big Brother'. The car marque claimed the television spot was the world's first "prommercial".

In February, Tesco introduced music into its Express stores for the first time with its exclusive Simply Red release, 'Songs of Love'. It has also been linked with an exclusive distribution deal for the new solo album from Girls Aloud frontwoman, Nadine Coyle.

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