Typhoo plays on Coronation Street 50th anniversary

Typhoo: tie-up with Coronation Street's 50th anniversary celebrations
Typhoo: tie-up with Coronation Street's 50th anniversary celebrations

Typhoo Tea is to leverage its role as official partner of Coronation Street's 50th anniversary with a range of promotional activity, including the chance for consumers to spend a day on the set of the soap opera.

The move comes as Typhoo looks to gain ground on rival tea brands such as Tetley and PG Tips.

The ‘Golden Teabag’ on-pack promotion will also offer 100 consumers the chance to win a set of limited edition, collectable,  Corrie-themed caddies with Typhoo teabags inside.

The main prize is the chance to spend a day on the set of the soap opera and appear in an episode.

Additionally, the tea brand is offering aspiring vocalists and fans of the soap the chance to win further prizes.

Consumers who visit Typhooalong.co.uk can recreate Coronation Street’s theme tune, with the composer of the wining entry getting the chance to meet cast members.

The Wirral-based tea company is also leveraging its brand into making sport more accessible for the disabled.  

Working along with Warburtons, the two brands are creating a nationwide 'Tea & Toast' morning, which will raise money for the English Federation of Disability Sport.

Typhoo is an official partner of Coronation Street's 50th anniversary, which is being celebrated this year.

Typhoo is drunk by 21.3% of UK households, behind Tetley (38.8%), PG Tips (32.1%) and Twinings (26.6%), according to Nielsen figures from June.


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