Comet re-brands to emphasise retail experience

New Comet logo
New Comet logo

Electricals retailer Comet is revamping its marketing strategy in an effort to tempt consumers back into its stores.

The Kesa-owned brand is rolling out a multi-million pound campaign from Wednesday 15 September based around the strapline ‘Come and play’. The ads, created by Euro RSCG, will feature staff engaging with a range of products to showcase ‘expert knowledge’ of Comet’s employees.

As part of the revamp, Comet will launch a new, ‘softer’ logo, while staff will be kitted out in pink, green and blue pastel-coloured uniforms to give them a relaxed and younger appearance. The new look was designed by branding agency venturethree.

"Our friendly in-store experts have all the knowledge to help customers make the right choices and help them understand the amazing benefits technology can bring to their lives," said Bill Moir, head of marketing at Comet.

"The "Come and Play" idea has huge potential and we look forward to developing it further in the coming months," added Euro RSCG London chief executive Russ Lidstone.

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