Dell renews pan-European sponsorship of MTV EMAs

MTV: extends Dell sponsorship
MTV: extends Dell sponsorship

Dell is renewing its pan-European sponsorship of the 2010 MTV Europe Music Awards (EMAs) for the third consecutive year.

The IT corporation will be fully integrated in the awards' pan-European, multi-platform marketing campaigns and the MTV EMA website as well as out of home activity.

The joint partnership will feature logo branding across all on-air promos and billboards, incorporation into marketing, PR, web and WAP activity and on-the ground at the event itself. The choice of Dell products to be advertised in the sponsorship are yet to be confirmed.

Charlie Tebbs, Dell director of consumer marketing, said: "Music and technology go hand and hand, especially for today’s highly mobile and always-online Generation Y.

"The days when a laptop was just for email, internet and school work are long gone, now it’s also about fun, entertainment and increased mobility."

Liz Nunn, vice-president of Viacom Brand Solutions International, said: "Music and technology are central to our audiences and our insight tells us that Dell has been instrumental in making an impact on our viewers as they combine the two."

The awards will be broadcast live from Madrid on 7 November and will reach a potential 214 million homes in over 40 territories.

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