Dell renews pan-European sponsorship of MTV EMAs

MTV: extends Dell sponsorship
MTV: extends Dell sponsorship

Dell is renewing its pan-European sponsorship of the 2010 MTV Europe Music Awards (EMAs) for the third consecutive year.

The IT corporation will be fully integrated in the awards' pan-European, multi-platform marketing campaigns and the MTV EMA website as well as out of home activity.

The joint partnership will feature logo branding across all on-air promos and billboards, incorporation into marketing, PR, web and WAP activity and on-the ground at the event itself. The choice of Dell products to be advertised in the sponsorship are yet to be confirmed.

Charlie Tebbs, Dell director of consumer marketing, said: "Music and technology go hand and hand, especially for today’s highly mobile and always-online Generation Y.

"The days when a laptop was just for email, internet and school work are long gone, now it’s also about fun, entertainment and increased mobility."

Liz Nunn, vice-president of Viacom Brand Solutions International, said: "Music and technology are central to our audiences and our insight tells us that Dell has been instrumental in making an impact on our viewers as they combine the two."

The awards will be broadcast live from Madrid on 7 November and will reach a potential 214 million homes in over 40 territories.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug