Clinton Cards to introduce online card personalisation

Clinton Cards: ito overhaul its online business
Clinton Cards: ito overhaul its online business

Clinton Cards plans to relaunch its website in the new year and introduce innovations such as a card and gift personalisation service, in a bid to build its online business.

The high-street greetings card retailer announced the plans today (14 October) in reporting its full-year financial results, which saw annual pre-tax profits drop 54% to £11m.

The retailer said that it would support the new website with an "appropriate marketing campaign during 2011".

New developments are not limited to Clinton Cards' online strategy.

The retailer also said that in November, it will install contactless card-payment technology at 53 of its 700-plus stores, eliminating the need for some consumers to enter their pin numbers for transactions of less than £15. The system will be rolled out across Clinton Cards’ remaining stores during 2011.

The company also noted that its recent foray into social media, including a Twitter feed and Facebook fan site was making progress, adding that it would divulge more in 2011.

Marketing reported in May that Clinton Cards had brought on board Loewy-owned consultancy Branded to review its strategy and attempt to modernise its brand.

The project, which is expected to be completed before the end of the year, will cover the brand's visual identity, as well as store design and layout.

Commenting today on the research, a Clinton Cards statement said: "This work has resulted in a comprehensive brief for a store design consultancy who will be completely updating the look and feel of the Clinton stores."

The brand overhaul will also affect Clinton Cards’ internal communication, marketing, merchandising, window displays, point of sale and uniforms.

Meanwhile, in today's full-year results, the company said that its outlook on consumer spending remained cautious.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers