Clinton Cards to introduce online card personalisation

Clinton Cards: ito overhaul its online business
Clinton Cards: ito overhaul its online business

Clinton Cards plans to relaunch its website in the new year and introduce innovations such as a card and gift personalisation service, in a bid to build its online business.

The high-street greetings card retailer announced the plans today (14 October) in reporting its full-year financial results, which saw annual pre-tax profits drop 54% to £11m.

The retailer said that it would support the new website with an "appropriate marketing campaign during 2011".

New developments are not limited to Clinton Cards' online strategy.

The retailer also said that in November, it will install contactless card-payment technology at 53 of its 700-plus stores, eliminating the need for some consumers to enter their pin numbers for transactions of less than £15. The system will be rolled out across Clinton Cards’ remaining stores during 2011.

The company also noted that its recent foray into social media, including a Twitter feed and Facebook fan site was making progress, adding that it would divulge more in 2011.

Marketing reported in May that Clinton Cards had brought on board Loewy-owned consultancy Branded to review its strategy and attempt to modernise its brand.

The project, which is expected to be completed before the end of the year, will cover the brand's visual identity, as well as store design and layout.

Commenting today on the research, a Clinton Cards statement said: "This work has resulted in a comprehensive brief for a store design consultancy who will be completely updating the look and feel of the Clinton stores."

The brand overhaul will also affect Clinton Cards’ internal communication, marketing, merchandising, window displays, point of sale and uniforms.

Meanwhile, in today's full-year results, the company said that its outlook on consumer spending remained cautious.

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