Absolute Radio proposes £7m Olympic Facebook mosaic

Absolute Radio: urges Facebook initiative to fund 2012 Olympics mosaic
Absolute Radio: urges Facebook initiative to fund 2012 Olympics mosaic

Absolute Radio, the national music brand, has made a bid to the government to keep a London 2012 Olympics windshield, costing £7m, and fund it through the British public via Facebook.

The £7m fabric curtain, intended to surround the Olympic stadium in Stratford and minimise crosswinds during the games, would be 20 metres high and 0.9 km wide. It was scrapped after an Olympic spending review.

Absolute Radio is proposing to the Department of Culture, Media and Sport that a Facebook app be created for members of the British public to help raise money to pay for the curtain.

Supporters would pay £10 each to submit their profile pictures, resulting in 700,000 people’s pictures eventually being picked to appear on the wrap.

Ian Wright, presenter on Absolute Radio, said: "The Olympics are the most iconic sporting event in the world and securing the London 2012 Games is one of the country's finest achievements.

"It's important that our stadium reflects our country and the people within – our cultural Olympiads."

The national radio brand has not confirmed whether or not it would sport any branding on the curtain, saying that it was too early to comment, but adding that it would comply with the rules set out by the London organising committee of the Olympic and Paralympic Games (Locog).


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands