Lactalis makes bid for Yoplait

Yoplait Petit Filou ad: takeover bid
Yoplait Petit Filou ad: takeover bid

Lactalis, France's biggest cheesemaker, has made a bid for Yoplait, the French dairy company whose brands include Yop drinking yoghurt and Petit Filou, according to a report.

Lactalis has launched a €1.3bn takeover bid for the company in the hope of creating a new French food giant.

Should the deal be successful it would prize Yoplait, which had global sales of around €4.5bn in 2009, out of the hands of foreign predators, including Nestlé, PepsiCo and General Mills.

Lactalis is the maker of France's flagship camembert brand, President, and in 2009 registered overall sales of €8.5bn.

The bid for Yoplait has surprised some analysts, who had expected Lactalis to launch a joint offer with Nestlé.

It is thought that Lactalis is attempting to present its bid in a patriotic light as a way of keeping Yoplait out of foreign hands.

The French government has previously been roused to action when one of France's most-prized companies, Danone, was rumoured to be subject of a takeover by PepsiCo in 2005.

As a result, the French parliament changed the law, forcing foreign companies to declare their intentions if they were seeking to buy a French company.


Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Mark Zuckerberg lookalike turns to therapy in WeChat ad
Microsoft profits boosted by cloud computing drive
Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps