Revolution publishes vodka calendar to showcase online shop

Revolution: Miss August 2011
Revolution: Miss August 2011

Revolution vodka bars is launching a charity calendar to boost publicity for its new online shop.

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The vodka shop, Revolutionvodkashop.com, developed by agency Ripple Effect, goes live this week and enables customers to buy gift vouchers to spend on food, drinks and parties at the vodka bars.

The 'Revolution Vodka Girls' charity calendar has been produced to mark the launch of the site, using female bar staff posing with a vodka bottle. Brands used in the calendar include Wyborowa, Absolut, Zubrowka and 42Below.

All proceeds from the calendar will go to The Factory Foundation, which provides free music workshops for disadvantaged children and young people.

From December the site will sell specialist vodka brands initially led by U-Luvka Vodka gift sets and Revolution branded merchandise such as cocktail-making equipment and clothing.

Carl Morris, head of sales and marketing at Revolution, said: "The online shop is a major move for us but one that is natural given the strength of our brand.

"Revolution is now synonymous with vodka, quality and fun, and this gives us the chance to capitalise on this and take the brand into new places.

"The calendar is also a great way to launch the initiative. It has been months in the planning and the results are amazing.

"None of the girls are models and all genuinely worked at Revolution, so if customers come into one of our bars the chances are they'll be served a drink by one of them. The shots look fantastic and it's all for charity."

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