Waitrose in Facebook push for Christmas

Waitrose: latest app features Hidden Orange Christmas pudding
Waitrose: latest app features Hidden Orange Christmas pudding

Waitrose has launched its first Facebook app in a bid to boost the profile of its new Heston Blumenthal range and spread some Christmas cheer.

The app was created by the retailer's integrated agency Kitcatt Nohr. It gives users of the social network the chance to claim a virtual Christmas pudding to post on their wall.

The pudding is the Heston from Waitrose Hidden Orange Christmas pudding, which has been promoted with a TV ad showing how the chef makes it.

Slices of the virtual pudding can be claimed by up to five Facebook friends of its owner. One slice in each pudding contains a "silver sixpence", offering a prize of food such as mince pies, and, for one lucky winner, a year's worth of Waitrose shopping.

The other slices contain a helpful Christmas tip or money-off voucher for Waitrose's grocery delivery or home-shopping services.

Kitcatt Nohr has also redesigned the Waitrose Facebook page.

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