Tyrrells extends brand into popcorn

Tuyrells: diversifying into popcorn products
Tuyrells: diversifying into popcorn products

Tyrrells, the potato-crisp maker, is to move beyond its core offering into selling popcorn, in a move to diversify its revenue streams.

The company’s push into the popcorn market will be two-pronged: firstly in shared bags, and then in single bags.

Tyrrells is targeting the premium market with its offering and will compete against the likes of Diva Popcorn.

The shared bags will be called Tyrrells Proper Popcorn, available in sea-salted, sweet & salty and sour cream & jalapeno flavours, and will be priced at £1.49 for an 80g bag. They will be rolled out in independent retailers, before being sold in multiples.

The single 20g bags will be available in the same flavours in the New Year, priced at 59p.

The move will be supported by a marketing campaign, which will run in the New Year. Details of the marketing campaign have yet to be disclosed.

Tyrrells supplies more than 3,000 independent retailers nationwide and a handful of national retailers, including Sainsbury and Waitrose.

The company was set up in 2002 by entrepreneurial potato farmer William Tyrrell.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers