Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its position as an alternative to alcoholic drinks.
It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you".
The brand is also planning to roll out a social media campaign, with Facebook and Twitter activity, but has not revealed a timeline for this.
Bottlegreen, which makes cordials and pressés, entered the squash market in March 2010, with a non-drip squeezy bottle, to help control the amount of squash children pour into drinks.