Adam & Eve leads 2010 agency winners

John Lewis
John Lewis

Adam & Eve has won Marketing's coveted Agency of the Year award in the creative category, seeing off a challenge from last year's winner, VCCP.

Judges praised Adam & Eve, founded just three years ago, for maintaining creative excellence for existing clients such as John Lewis, while bringing in new business such as the £7m Foster's account.

PHD triumphed in the media category after defending £103m-worth of business in the past year. The agency also secured Kraft Foods' consolidated £50m media planning and buying account, following its takeover of Cadbury.

Dare was named top digital agency for the second year in a row, while Billington Cartmell captured the sales prom-otion title for the third consecutive year.

Elsewhere, sponsorship agency MEC Access and customer publisher Fitzgerald Shurey Tarbuck were first-time winners in their categories.

The Partners scooped Branding Agency of the Year for its 'strong creative work and a sound approach to sustainability', while Frank PR took the PR prize.

The awards, now in their 10th year, incorporated the views of The Marketing Society's brand-side business leader members for the first time.

Winners

Creative – Adam & Eve

Media – PHD

Direct – EHS 4D

Digital – Dare

Sponsorship – MEC Access

Branding – The Partners

Customer Publishing – Fitzgerald Shurey Tarbuck

Contact Centre – Teleperformance

Market Research – Brainjuicer

PR – Frank PR

Experiential – RPM

Field Marketing – Cosine

Sales Promotion – Billington Cartmell

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