to debut £2m TV campaign £2m TV campaign on the cards £2m TV campaign on the cards

Simon Seeks, the travel reviews website, is launching a £2m national TV advertising campaign in a bid to earn consumer trust and promote its offering to a wider audience.

The campaign, created by agency Space City Productions, breaks on 26 December on ITV1 Northwest, and will be rolled out nationally in spring next year. Media buying is handled by Mediacom North.

A 30-second ad features 'destination experts' from The experts are travel writers who review hotels, restaurants and provide ideas of things to do for consumers in 50 locations worldwide.

Simon Nixon, founder of, said: "We have been developing our content and functionality since our launch so we can offer a unique combination of Expert reviews from some of the most experienced travel writers out there with our Community Guides.

"It's about time that there was a credible alternative to the likes of Tripadvisor and we feel Simonseeks offers the consumer just that."

"We are offering the consumer the ability to cut through the information overload which has developed with the spread of user generated content and get straight to reliable advice they can really trust."

Nixon, who founded, launched the website in June 2009. It hosts user reviews of destinations and restaurants, allowing consumers to become "online travel agents". People who submit reviews are paid for them according to the amount of times they are read.

The site won Website of the Year at The Good Web Guide's inaugural awards in November last year.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message