Jeep targets snowed-in consumers with latest campaign

Jeep: rolls out cold-weather-themed ads in run-up to Christmas
Jeep: rolls out cold-weather-themed ads in run-up to Christmas

Jeep is launching its biggest UK marketing campaign of the year to target drivers frustrated by the cold weather.

The print and digital ads, running until 22 December, promote the Chrysler-owned SUV marque’s Compact Jeep Patriot. Print executions play on the poor weather, carrying the line: "Oh hello snow: I’d been hoping you’d stop by’.

A digital push, by contextual advertising agency Vibrant, will target consumers with messages dependent on the weather in their area. Other lines used in the campaign include: "Downpour: You are the most perfect driving condition", and "Bad weather: Come out, come out, wherever you are".

Naveen Dayal, marketing communications manager at Chrysler Jeep, said: "Our overall campaign is about a brand truth that Jeep drivers are happy drivers come rain or shine. The tone of our advertising is therefore fun and tongue-in-cheek."

Above-the-line ads were created by Leo Burnett, which picked up the UK ad account for Chryslers brands – including Jeep and Dodge – in March.

Jeep is owned by Chrysler Group LLC, following a merger of Chrysler and Fiat in 2009. The group is nearly 10%-owned by the US government, after Chrysler had filed for Chapter 11 bankruptcy last year.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer