Tesco most searched food and drink term in the UK

Tesco: most searched food and drink term in the UK
Tesco: most searched food and drink term in the UK

Tesco, the UK's largest supermarket, is the UK's most searched-for online food and drink term, according to data revealed by Google today.

Tesco is top of the list for most searches in the food and drink category, and is second most popular for all high street searches, behind Argos and ahead of Next.

Google's annual 'Zeitgeist' top search lists shows the UK's trends of 2010, based on searches conducted over the course of the year.

Asda is the next brand name to appear in the food and drink list, but in third place, after the search term "recipes".

Cheap travel has proved to be a significant trend for the UK, with "cheap flights", "cheap holidays", "cheap train tickets" and "cheap travel insurance" taking up most of the search terms in the bargain hunting category.

Other search categories include the "fastest rising searches of 2010", which was topped by Chatroulette, the website that randomly links up users across the world to chat online with a webcam.

"Cheryl Cole divorce" was the most searched term in the "top divorces" category, while Take That had the most hits for ticket searches.


Most used Google search terms
2010 overall Top food and drink Top high street
Facebook           Tesco      Argos
BBC       Recipes   Tesco
YouTube Asda  Next
Hotmail  Pizza      Asda
EBay      Wine       John Lewis
Google   Sainsbury's          New Look
you        Jamie Oliver         Asos
games    Morrisons            River Island
mail       Cakes     Debenhams
news Curry  Marks & Spencer


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