The multimillion-pound campaign, by BBH, is named "imagination meets engineering" and attempts to convey that the car has been engineered just as the designers initially imagined it.
The 60-second ad, which features a remix of the track 'Dracula' by Basement Jaxx, uses a symmetrical animation to show the A7 Sportback being conceived in someone’s mind.
The Volkswagen-owned marque will support the TV promo with an integrated push in the New Year, including print, digital, direct marketing and in-dealer materials. Media planning and buying for the campaign is by Mediacom.
Peter Duffy, UK head of marketing at Audi, said: "This campaign continues our direction of creative diversity and we are thrilled with the visual impact of the film. The A7 designer was given a blank sheet of paper to create this car and we wanted to recreate his imagination in the design process."
According to sources, ITV is expected to earn up to £10,000 per second during this weekend's commercial breaks for the X Factor final. The broadcaster could generate up to £25m for the Saturday and Sunday shows.