Reckitt buys into Indian market

Reckitt Benckiser: acquires Paras Pharmaceuticals, owners of Moov
Reckitt Benckiser: acquires Paras Pharmaceuticals, owners of Moov

Reckitt Benckiser has bought Indian company Paras Pharmaceuticals for £460m in cash, giving it several high-profile, over-the-counter medicine brands.

Paras owns some of the leading Indian over-the-counter brands, including:

  • Moov, the No 2 topical analgesic pain ointment
  • D'Cold, the No 2 cold and flu remedy
  • Dermicool, the No 2 for prickly heat
  • Krack, the No 1 medicated skin treatment for cracked heels
  • Itch Guard and Ring Guard anti fungal creams

Paras also owns personal care brands, including Set Wet, a hair gel and deodorant brand.

Bart Becht, chief executive of Reckitt Benckiser, said: "The acquisition of Paras is another step forward in RB's growth strategy in consumer health care. It creates a material health care business in India, one of the most promising health care markets in the world, with the addition of a number of strong and leading brands."

"We believe the Paras business has not only extremely good growth potential, when supported by RB's investment and innovation strength, we also expect to realize material synergies as a result of the integration of Paras into Reckitt Benckiser.

"The growth potential of the business, the creation of a material health care business in India's large and growing health care market, and the global synergies available, make Paras an exciting addition to our portfolio and attractive opportunity for our shareholders," he said.

The company employs 700 people at Baddi in northern India.

Reckitt last month awarded its executive directors bonuses in shares and share options worth millions.

The company completed the takeover of SSL, which owns the Durex and Scholl brands in November, and showed strong growth in the third quarter of 2010.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer