Lynx backs iAds in £8m campaign

Lynx: creates iAd campaign
Lynx: creates iAd campaign

Unilever is launching a new campaign for Lynx's Excite range, with a major push through Apple's iAds, as part of a £8.3m marketing spend.

The campaign, created by BBH, launches next week and will be supported by print, TV, digital, gaming and PR activity.

Called "Falling Angels", the campaign claims that the new fragrance is "so tempting, it will make female angels fall from the sky for it".

The iAd will allow iPhone and iPod Touch users to watch the new ad, download the theme tune from iTunes, and save special Lynx angel wallpaper to their devices.

Unilever has said that it is using the iAd platform, as it was the best way to reach its target audience and engage with consumers in an innovative way.

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