John Lewis continues to perform well despite the snow

John Lewis: reports record week despite the poor weather
John Lewis: reports record week despite the poor weather

In the last trading days before Christmas, John Lewis has seen an increase in sales of 4.3% compared to last year, despite the ongoing poor weather.

In the week to 18 December, John Lewis reported a record weekly performance, with its second-best sales to date and marking only the second time the group has turned over £120m in a week, despite the sales freeze due to the cold weather.

However, the increases have stalled a little in the four days prior to Christmas – to the end of Wednesday 22 December, sales were up 4.3% up compared to last year.

John Lewis came fourth in a satisfaction poll of all online retailers earlier this week.

Andrew Murphy, retail director for John Lewis, said traffic had moved back from online to the shops, as the last days for Christmas deliveries had passed and shopping was now last-minute.

He said: "Despite the continuing challenges from the weather in some areas of the country, this week has seen a pleasing uplift in in-store sales and continued strong performance online.

"In particular, last-minute purchases in lingerie, beauty, jewellery and watches have been very popular with male customers – no doubt reassured by our no-quibble approach to returns in the event that their judgement is still slightly out."

John Lewis shops close at 5pm on Christmas Eve and will re-open on 27 December, with their biggest sale event on record.

Of all the major retailers, only Marks & Spencer will have stores open on Christmas Day, with 131 stores operating at franchise spots at airports and BP petrol stations. A spokesman expected Christmas Day to be very busy online.

He said: "Online, Christmas Day is one of our busiest online trading days of the year. Last year Christmas Day was our fastest-ever 'sale' day online, with an order being placed every 1.7 seconds."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands