MasterCard brands Oyster wallets for PayPass push

MasterCard: the 'priceless' brand signs deal with Oyster
MasterCard: the 'priceless' brand signs deal with Oyster

MasterCard is paying a multimillion-pound sum to brand the wallets for Transport for London's Oyster cards in 2011, as part of an awareness push for its "contactless" payments service.

Around six million branded wallets will be distributed to passengers at Tube and rail stations when they purchase an Oyster card.

MasterCard is keen to promote its contactless payment system, PayPass, which allows passengers to pay travel fares directly from their credit or debit card when entering ticket gates.

The PayPass system is not yet in use in London. Its launch depends on whether TfL introduces the "open loop" technology that enables contactless payments on trains, Tube trains and buses. TfL has not announced when this system will come be introduced.

Hany Fam, president of MasterCard's UK and Ireland division, said: "Oyster has been a huge success, providing millions of consumers every day with a convenient way of accessing London's transport system.

"But we believe that MasterCard PayPass can offer even more. Frustrations such as missing a train because you have to queue up to buy a ticket, or waiting for a bus only to find that you don't have enough value to travel, could be a thing of the past.

"We will be distributing six million wallets in the capital next year, with travellers in London tapping their Oyster cards over 13 million times a day."

MasterCard recently launched the memorabilia campaign as part of its sponsorship of the 2011 Brit Awards.

Oyster wallets have previously been sponsored by Ikea.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers